Senior Digital Media Strategist, Programmatic

Develop and execute bold, innovative programmatic media strategies and campaigns with Verizon’s marketing teamOversee media planning on programmatic platforms across select Verizon unitsExecute and optimize programmatic media across all inventory types to achieve brand and business objectivesPartner with Yahoo and other partners on product roadmaps and expansion of programmatic capabilitiesCollaborate with Brand, Business, Search, Social, and Analytics media leaders to support activationsSupport Operations, Experience, Technology, and CRM partner units in creating improved digital experiences across touchpointsEducate internal teams and leadership on programmatic technology evolution, market-leading developments, and applicable technologyMake recommendations on technology adoption based on the programmatic technology landscapeBuild and execute programmatic buying strategies and apply data to optimize programmatic buysRequirementsBachelor's degree or four or more years of work experienceFour or more years of relevant experience required, demonstrated through work and/or military experience or specialized trainingExperience in programmatic media strategy and investment in marketing, agency, or consultative servicesExperience managing self-serve programmatic channels including display, video, social, dOOH, audio, and nativeExperience with primary buying platforms and formats including Yahoo, Google, Amazon, and Trade DeskAbility to manage projects across multiple stakeholders and influence across divisions, departments, and teamsExperience in data-driven targeting and reach strategyProgrammatic buying experience within agency trade desks, management consultancies, or brands with in-house programmatic capabilitiesKnowledge of advertising channels including TV, audio, OOH, display, digital video, and social mediaKnowledge of buying methodologies including CPM, CPC, and CPAKnowledge of the evolution of programmatic media and purchasable programmatic formatsExperience recommending technology adoption based on awareness of the current and emerging programmatic technology landscapeExperience building and executing programmatic buying strategyExperience applying data to optimize programmatic buysExperience leading data-driven media technology including Liveramp, Adobe AAM, Epsilon, and AcxiomExperience with ad verification and brand safety tools including IAS, Double Verify, and MoatCore CompetenciesDemonstrates expertise in developing and executing programmatic media strategies, optimizing campaigns across various platforms, and leveraging data-driven insights to enhance media performance. Proficient in managing programmatic buying strategies and collaborating with cross-functional teams to achieve business objectives.Highest-signal resume keywordsProgrammatic Media StrategySelf-Serve Programmatic Channels ManagementData-Driven TargetingProgrammatic Buying ExperienceAd Verification ToolsATS Optimization Keywords Hard SkillsProgrammatic Media StrategyData-Driven TargetingProgrammatic Buying StrategyBuying MethodologiesCampaign OptimizationSoft SkillsProject ManagementInfluencing Across TeamsIndustry KeywordsProgrammatic MediaDigital AdvertisingMedia PlanningBrand SafetyAdvertising ChannelsTools & TechnologiesYahooGoogleAmazonTrade DeskLiverampAdobe AAMEpsilonAcxiomIASDouble Verify#J-18808-Ljbffr