Senior Digital Strategist

The Senior Digital Strategist oversees client strategy, campaign direction, funnel architecture, positioning, and performance across all service lines (SEO, PPC, CRO, Funnels, Content, Web, CRM, Email, Social, Demand Gen, Outreach, etc. They act as the fractional strategist for select high-value accounts while ensuring the entire agency delivers unified, measurable, revenue-driven marketing strategies. This role bridges creative + messaging direction, marketing leadership, strategic planning, revenue operations, client communication, internal team alignment, and reporting & attribution. Strategic Leadership & Client Direction • Own the marketing strategy for high-value clients • Create 90-day, 6-month, and 12-month strategic roadmaps • Build marketing plan, budget, KPIs, OKRs, and revenue forecasts • Conduct deep-dive kickoffs: ICP, positioning, messaging, funnels • Guide the creation of multi-channel strategies (SEO, PPC, Social, Web, Email, etc.) Team Oversight & Cross-Department Leadership • Lead the SEO, PPC, Content, Web, and CRO teams in unified execution • Ensure account managers stay aligned with strategy • Review and approve all major campaign plans before they go live • Oversee creative direction and messaging frameworks • Mentor internal specialists on how to think strategically • Provide escalation support for client challenges or performance dips