Senior Digital Strategy Manager

Senior Digital Strategy Manager . About this positionAs Senior Digital Strategy Manager, you will lead the strategic vision for key TKG marketing clients, collaborating across teams while managing your own client portfolio. Your role is critical in ensuring client goals are exceeded, driving both performance and revenue growth through quarterly and one‑time digital strategies.You will create, refine and optimize strategies, actively engage in client meetings (both within and beyond your portfolio), and introduce innovative ideas to enhance client success and grow wallet share of clients. This role requires strong leadership, client management and strategic decision‑making, along with expertise in emerging digital marketing trends and technologies.RESPONSIBILITIESOversee and guide the overall strategic vision for TKG’s key marketing clients – cross teams – to ensure that each client’s digital marketing strategy is focused on the clients’ goals and drives resultsDirect, lead and oversee ongoing strategy for current clients, utilizing your expertise to develop comprehensive digital marketing strategies aligned with client objectives, providing strategic guidance and ensuring successful implementationRegularly review performance metrics to ensure alignment with business objectivesEvaluate and refine digital strategies for both personal and cross‑team clients to enhance quality, consistency and innovationParticipate in client meetings across portfolios, providing insights and driving client successMentor and support Digital Strategy Managers, reviewing strategies and fostering collaborationBoth lead and execute digital strategy projects for new clients that are aligned to their goals, working closely with Creative and Development teamsStay ahead of digital marketing trends, introducing new strategies and tools to enhance client successIdentify revenue growth opportunities, working with Account Managers on renewals, upsells and cross‑sellsEnsure all client deliverables meet high‑quality standards and strategic objectivesDevelop trusted advisor relationships with clients, serving as a strategic consultant and team decision‑makerDirect the internal approval process to ensure deliverables match strategy and client expectationsIdentify additional opportunities, working with Account Manager to increase wallet share and consulting on contract renewal and one‑time opportunitiesOversee ROI and results: Monitor and analyze key performance indicators (KPIs) and return on investment (ROI), making data‑driven decisions to optimize strategy and campaigns to achieve the desired outcomes, prepare and present reports on ROI statusOversee and determine Heartbeats: Evaluate client ROI and client satisfaction, establishing "heartbeats" to assess the overall health of the client relationship, working closely with the Account Manager and Project Manager for key insights when it comes to the relationship temperature of clientsProvide task direction for team execution, using project briefs to clearly communicate task requirements and objectives to the execution team and working with PM to oversee executionACCOUNTABILITIES Oversee strategy for key marketing clients, while providing feedback & training to other DSM’sBuild and maintain client relationshipsDevelop digital marketing strategies and lead your team’s execution of those strategiesEnsure client satisfaction and campaign successParticipate in pitch teamSKILLS & REQUIREMENTSIn‑depth knowledge of digital marketing tactics, including SEO, digital advertising, marketing automation, social media and content marketingStrong leadership and team management experienceExcellent presentation and communication skills, with the ability to deliver compelling strategy presentations to clientsProven ability to work in a fast‑paced agency environment while juggling multiple clients and projectsProficiency with marketing automation platforms, digital advertising tools, content management systems and social media platformsStrong analytical skills with experience monitoring and reporting on KPIs and ROIAbility to think strategically and inject innovative ideas into both client strategies and internal processesEXPERIENCEMinimum of 5 years of proven success in developing and executing digital marketing strategiesBENEFITS401(k)401(k) matchingDental insuranceFlexible scheduleHealth insuranceHealth savings accountLife insurancePaid time offParental leaveReferral programVision insuranceJOB TYPEFull‑timeMonday - FridayWork location: In personTO APPLY:Email your resume to ABOUT TKGThe Karcher Group (TKG), founded in 1997, offers award winning web services, including digital marketing, web design and e‑commerce solutions, custom content management systems & website hosting. Our goal is to create an outstanding user experience, resulting in increased web traffic, leads and sales.#J-18808-Ljbffr