Senior Director Advanced Advertising - Digital Media

This role will support Digital, Marketing and Corporate Business Development teams fostering an innovative culture around advertising and data solution, with the goal of improving capabilities, adding value to our sponsor-driven media offering, and driving top-line revenue growth to the company.QUALIFICATIONS Bachelor's degree in marketing, advertising, business, analytics, or related field 15 years of related work experience in digital media ad operations, data-driven ad products, yield management, or digital marketing with either a publisher, ad agency, or ad tech vendor 5 years supervisory experience with team spanning different lines of... business areas Experience with media buying through DSPs, such as Adobe Ad Cloud, Xandr Invest, or Google DV360. Understanding of sports leagues and/or media publisher sales models Golf knowledge/background a plus RESPONSIBILITIES/DUTIES Lead the direction of our advanced advertising roadmap, inclusive of the underlying technology, sales & operational strategy, and forward-thinking strategy to keep the TOUR's media business on the cutting edge to offering the best solutions for our sponsors and media partners Oversee the daily management and success of a team of 10-20 employees across all functions related to Advanced Advertising--Products, Marketing Technology, Programmatic, Data, and Analytics. Oversee team responsible for implementing and leading all operational elements around programmatic direct transactions (private auctions, preferred deals, programmatic guaranteed), working in collaboration with digital sales and planning teams to identify data-driven solutions that meets client objectives Oversee setup and ongoing management of existing and future supply side platforms, demand side platforms, and other third-party partners to continually improve & foster strong partnerships Set direction of the digital advertising product portfolio to capitalize on market opportunities and drive new revenue streams, inclusively for the PGA TOUR's Owned & Operated media platforms, and distributed media properties (NBC, CBS, ESPN+, 24/7 Streaming Channels, etc.) Lead team responsible for paid media activation across digital display, video, and CTV/OTT channels in support of marketing & off-platform distributed sales campaigns Liaison with fan engagement, data, and product in support of developing a robust 1st party data strategy used across many facets of the business, including data-driven advertising and fan engagement marketing initiatives Lead data product & partnerships strategy, which includes oversight & implementation of data management platform, data onboarding services, audience extension, data licensing offerings, and identity resolution capabilities to support both sales & marketing team needs. Lead efforts around defining new ad product requirements, evaluating, and selecting vendors, managing contract negotiations, and assisting the ad tech team on the full implementation process of new ad products.