Senior Director Brand Marketing

Foods you love. Brands you trust. And a career that empowers you to grow. 
 
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
 
*This position is not eligible for Visa Sponsorship.*

**POSITION SUMMARY**

The Senior Director, Brand Marketing is the senior marketing leader for Stouffer’s, an iconic, nationally scaled brand and one of Nestlé USA’s flagship businesses. This role is responsible for shaping the next chapter of the brand, establishing a bold strategic vision and positioning Stouffer’s for sustained, profitable growth.

This leader will shape every part of the brand and portfolio agenda, from brand equity, positioning, and consumer insight to innovation, commercial execution, and P&L performance. They will also lead an integrated product experience (PX) and customer experience (CX) team, using data, technology, and emerging capabilities to deepen consumer connection and accelerate growth.

Leadership capability and potential are critical to success in this role. The Senior Director must demonstrate strong leadership presence, sound judgment, and the confidence to challenge conventional thinking and advance bold ideas. They will be expected to inspire and develop high-performing teams, build followership across the organization, and influence senior leaders and cross-functional partners to drive the business forward.

For an ambitious marketing leader ready to make their mark on a brand people know and love, this is a defining opportunity, with the potential to grow into broader marketing leadership.

**PRIMARY RESPONSIBILITIES**

**Strategy & Brand Portfolio Leadership**

* Lead development and execution of the Stouffer’s brand and portfolio strategy, aligned to 3–5 year growth
horizons and Frozen Division priorities.
* Own the annual brand operating plan for Stouffer’s, translating strategy into clear objectives, tactics, and
resource plans to deliver NNS, share, and profit targets.
* Set an insight-anchored brand ambition for Stouffer’s, including role of the brand, price/pack architecture, and
renovation vs. innovation choices.
* Establish brand guardrails and frameworks that ensure consistency and scalability across formats, occasions,
channels, customers, and product/customer experiences.
* Serve as the primary brand decision owner, escalating strategic trade-offs and recommendations as needed.

**Consumer, Brand & Innovation**

* Lead consumer and shopper insight development to identify needs, tensions, and demand spaces that inform
brand strategy, positioning, and growth priorities.
* Own the Stouffer’s innovation and renovation agenda, partnering with R&D and cross-functional teams to
build a robust, stage-gated pipeline from concept through commercialization.
* Drive product experience superiority across taste, quality, packaging, claims, value proposition, and usage
occasions to maintain a defensible, differentiated consumer proposition.
* Convert foresight and consumer insight into a stronger innovation pipeline, seeing around corners and
shaping choices before the market shifts.
* Ensure innovation and renovation plans are grounded in consumer insight, operational feasibility, commercial
impact, and brand equity.

**Data, Insights & Measurement**

* Leverage brand health and business performance metrics (penetration, repeat, equity, ROAS) to guide
decision-making and performance management.
* Lead post-launch reviews, test-and-learn plans, and continuous optimization efforts to elevate marketing
effectiveness.
* Use insights and analytics to inform trade-offs, investment shifts, personalization opportunities, and strategic
refinements.

**Media, Communications & Agency Leadership**

* Lead integrated, full-funnel communications planning for Stouffer’s, ensuring strong linkage from brand
strategy to creative and media execution.
* Champion creative excellence and consistency across paid, owned, earned, retail media, creator/social, and
digital commerce touchpoints.
* Own day-to-day leadership of the Stouffer’s agency ecosystem, including briefing, performance management,
and budget stewardship.
* Partner with Digital, Media, Shopper, and Customer teams to advance consumer engagement, customer
experience, and effectiveness across channels.

**Integrated Growth Planning & RGM**

* Develop and manage brand-level investment frameworks, including PFME, media, retail media, and shopper
investments.
* Lead planning, tracking, and optimization of PFME spend to maximize demand generation, brand health, and
ROI.
* Partner closely with RGM/SRM, Finance, and Sales to deliver value growth through price, pack, promotion,
and mix optimization.
* Balance near-term performance delivery with long-term brand and equity building.

**Commercial Excellence & Retail Execution**

* Translate Stouffer’s brand strategy into customer-ready growth stories and joint business planning inputs.
* Partner with CDCE and Sales to strengthen customer experience across physical and digital shelf, including
content, PDPs, ratings & reviews, retail media, and activation plans.
* Support Integrated Commercial Planning (ICP) and contribute to multi-year market and customer strategies.
* Act as the brand voice in key commercial forums, ensuring alignment from strategy to execution and from
brand promise to customer experience.

**People Leadership & Team Development**

* Lead and develop the Stouffer’s marketing organization of 10, including 3 direct reports, with clear
accountability across PX, CX, and blended PX/CX work.
* Build strong brand marketing capability across the team, with elevated standards for brand equity,
positioning, P&L ownership, full-funnel storytelling, innovation, and commercial execution.
* For PX, coach leaders to deliver consumer-led product and packaging strategy, product experience
superiority, innovation and renovation discipline, claims readiness, and insight-to-pipeline conversion.
* For CX, coach leaders to translate brand strategy into customer-ready growth stories, retail execution, digital
shelf excellence, retail media partnership, PDP/content quality, and customer activation.
* Set clear expectations, coach performance, and develop talent pipelines to support current and future
business needs.
* Foster a high-performance, inclusive culture focused on accountability, collaboration, change agility, and
growth.
* Serve as a visible, accessible leader on campus and a role model for Nestlé leadership behaviors and Frozen
Division ways of working.

**Governance & Risk**

* Ensure all Stouffer’s marketing activities meet Nestlé standards for claims, compliance, and responsible
marketing.
* Embed sustainability, nutrition, and purpose where relevant in brand plans and execution.

**Financial and Strategic Impact**

* Accountable for brand-level business results, including market share, sales volume growth, profit delivery,
and marketing budget planning and management for the Stouffer’s franchise.
* Translates enterprise and Frozen Division strategies into brand-specific, multi-year growth plans, ensuring
alignment and execution across cross-functional partners.

**QUALIFICATIONS**

* Bachelor’s degree in a related discipline from an accredited institution required; MBA/Master’s degree with a
concentration in Marketing or Business preferred.
* 10+ years of experience in Marketing, with a minimum of 5 years in Marketing Leadership positions.
* Executive level stakeholder management skills (both internally and externally).
* Strong acumen in digital marketing and e-Commerce.
* Exceptional communication skills (oral and written) with the ability to communicate effectively at all levels of
diverse organizations.

**CRITICAL EXPERIENCES**

* Pure brand marketer with deep strength in brand equity, positioning, consumer insight, full-funnel storytelling,
and portfolio strategy.
* Proven success scaling an iconic brand or portfolio with national reach and meaningful P&L accountability.
* Strong track record unlocking innovation and renovation, converting insight and foresight into a commercially
viable pipeline.
* Demonstrated ability to lead through change, multiple priorities, ambiguity, and transformation without losing
clarity or momentum.
* Visible, accessible leadership presence with the ability to inspire teams, influence senior stakeholders, and
show up consistently on campus.
* Future-ready fluency in next-generation marketing capabilities, including AI, retail media, creator/social,
advanced analytics, personalization, and digital commerce.
* Experience building product experience and customer experience capability across marketing teams,
including PX, CX, and blended PX/CX responsibilities.
* Strong experience in U.S. CPG marketing within matrixed, cross-functional organizations.
* Solid brand-level P&L understanding, including investment trade-offs, base business management, and ROI
focus.
* Strong collaboration and influencing skills across Sales, CDCE, Finance, R&D, Operations, Digital, Media, and
Shopper teams.

Salary: $206,763.30 to $294,726.00 per year

Bonus Eligibility: Yes

The pay range provided is a good faith estimat