Senior Director, Digital Marketing Strategy, Advancement

Visit our website to learn more about our story . We are seeking a Senior Director of Digital Marketing Strategy, Advancement to partner with EAB's business development teams as the organization's subject-matter expert in digital fundraising and Advancement marketing. Drawing on expertise in comprehensive and capital campaigns, digital fundraising, constituent engagement, and Advancement marketing, this individual will help institutions translate fundraising priorities into differentiated digital engagement strategies. Demonstrated ability to advise senior Advancement leaders and translate institutional priorities into integrated digital engagement and fundraising strategies Strong knowledge of digital fundraising and paid media strategy, including paid search, social media, display, video, and emerging channels, with the ability to determine how and when these channels should support broader Advancement goals Strong understanding of campaign communications and creative strategy, including audience segmentation, messaging, storytelling, calls to action, landing-page experiences, and donor journeys Exceptional executive communication and presentation skills, with the ability to translate complex strategies, data, and technical concepts into clear and compelling recommendations for senior leaders Demonstrated thought leadership capabilities, including experience developing presentations, webinars, articles, research, strategic frameworks, or other external-facing content Proven ability to lead through influence and work effectively across business development, strategy, creative, analytics, product, and service-delivery teams Strong judgment, intellectual curiosity, and the ability to identify emerging trends and assess their implications for higher education Advancement and fundraising Willingness to travel domestically approximately 15-20% At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.