June 13, 2025

Senior Director Digital Marketing

Renaissance Montgomery, Alabama

Renaissance is seeking a dynamic and experienced Senior Director of Digital Marketing to lead the development and execution of comprehensive digital strategies across our U.S. and global portfolio. Key Responsibilities - Partner with the Marketing Leadership and Product Marketing teams to develop and implement integrated digital marketing strategies for U.S. and international markets, including newly acquired brands. Experience: - 7-10 years of progressive experience in digital marketing, including 3-5 years in a leadership role with global responsibilities - Experience designing and delivering integrated marketing campaigns - Demonstrated success developing digital marketing strategies for both B2B and B2C audiences, across global markets - Strong understanding of digital analytics tools and marketing technologies - Ability to interpret data and translate insights into strategic decisions - Experience managing digital channels, website development, and design teams - Proven experience with Search Engine Optimization (SEO) and paid digital media in global contexts - Comfortable collaborating with cross-functional teams and managing vendor relationships - Experience aligning marketing strategies with broader organizational goals Skills: - Excellent communication, presentation, and interpersonal skills, with sensitivity to working across cultures and time zones - Deep knowledge of website development processes-from initial concept to launch - Familiarity with web technologies including servers, caching, and backend development (e.g., PHP, databases) - Proficiency in Adobe Creative Cloud, Content Management Systems (such as WordPress), and understanding of W3C Web standards - Working knowledge of HTML, CSS, JavaScript, cross-browser/platform compatibility, firewalls, and mySQL - Strong project management skills with the ability to balance multiple priorities and stakeholder needs - Understanding of digital accessibility guidelines (e.g., WCAG, ADA, Section 508) - Proficient with digital analytics platforms (e.g., GA4), SEO best practices, and paid advertising channels All your information will be kept confidential according to EEO guidelines. This range is based on national market data and may vary by experience and location. Renaissance is an equal opportunity employer and does not discriminate with respect to any term, condition or privilege of employment based on race, color, religion, sex, sexual orientation, gender identity or expression, age, disability, military or veteran status, marital status, or status of an individual in any group or class protected by applicable federal, state, or local law.

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