Senior Director, Industry Strategy (Advertising)

Zappi is looking for a senior advertising effectiveness and creative development expert to help strengthen our authority, differentiation, and commercial success in the advertising research and creative effectiveness space. Work closely with Sales, Customer, Product, Product Marketing, Marketing, and Research Science teams on strategic narratives and customer engagements.Help Product Marketing build messaging, frameworks, demos, POVs, enablement, competitive guidance, and customer-facing materials when expertise-level knowledge is needed.Support enterprise opportunities as a strategic expert and advisor, speaking directly to customers and prospects when senior advertising expertise is needed.Clarify where Zappi’s advertising solutions fit across the creative development lifecycle, from early creative exploration to validation, optimization, and connected learning.Own the competitive intelligence program for advertising research and creative effectiveness, translating market, competitor, customer, and industry shifts into internal guidance and external-facing content. Translate customer realities, workflow needs, agency dynamics, and competitive gaps into actionable product and GTM recommendations.Partner closely with Product, Research Science, and Commercialization teams.Align with Product Marketing, Product, and Commercialization to pressure test emerging AI, synthetic, predictive, diagnostic, and connected-learning capabilities from both methodological and commercial perspectives.Serve as a second voice outside of Product to help ensure product direction aligns with real-world customer workflows, buyer expectations, and unmet needs.What success looks likeZappi has a stronger, clearer, and more differentiated point of view in advertising effectiveness, creative development, and modern creative decisioning.GTM teams are more confident and effective in advertising conversations, with stronger discovery, sharper positioning, and better objection handling.Zappi’s advertising offerings are easier for Sales and Account teams to position as a strategic growth opportunity, not simply a set of point solutions or individual ad tests.Enterprise buyers increasingly view Zappi as a strategic partner for advertising effectiveness, creative development, and connected campaign learning.Product and GTM strategy are more closely aligned to customer realities, creative development workflows, competitive dynamics, and emerging market needs.Zappi builds greater external authority through thought leadership, customer education, industry participation, and expert-led advertising narratives. What we’re looking for: 10+ years of experience in creative development, ad testing, campaign strategy, consumer insights, advertising effectiveness, or market research.Deep expertise in advertising research methodologies, including pre-market ad testing, creative diagnostics, campaign learning, norms, benchmarking, and KPI interpretation.Experience working with enterprise brands and senior stakeholders across Insights, Marketing, Brand, Media, Creative, Commercial, or Strategy teams.Strong understanding of how enterprise teams make advertising decisions, manage creative risk, and connect consumer insight to campaign performance.Ability to translate complex advertising methodologies into clear commercial narratives, sales guidance, executive-level storytelling, and customer-facing POVs.Experience supporting strategic sales, enterprise customer conversations, thought leadership, or consultative growth motions.Exceptional communication, presentation, and storytelling skills, with comfort representing a company externally as a senior industry expert.You may come from:Consumer insights, brand, media, creative, or strategy teamsAdvertising research, market research, or creative effectiveness consultingAdvertising effectiveness or creative development leadershipSenior roles within research, insights, ad tech, creative analytics, or marketing technology providers. We are committed to providing equal opportunities for all individuals, regardless of their race, gender, sexual orientation, disability, or any other characteristic protected by applicable laws.