Senior Director, Marketing Operations

To do this, we make meaningful connections between brands and people when they are outside of their homes through one of the largest and most diverse sets of out-of-home assets including billboards, transit and mobile displays across the U.S. We connect diverse audiences across over 150 markets and conduct our business considering all our stakeholders, from clients and employees, to the communities where we operate. Scope • Leads Marketing Operations and manages a team of 4 plus agency and vendor partners • Owns the MarTech operating model: governance, roadmap, vendor management, integration requirements, and platform performance • Reports into Performance Marketing and partners closely with RevOps, Sales, Legal, Ad Operations and Technology Services across shared systems and outcomes • Direct accountability for marketing measurement, lead lifecycle operations (scoring, routing, enrichment), and reliability of the marketing data pipeline • Supports Sales productivity through better lead quality, faster routing, and clean marketing-to-CRM handoff Core Responsibilities 8) Team Leadership and Capability Building • Hire, coach, and develop a high-performing team with clear roles, priorities, and growth paths • Create training, playbooks, and documentation so Marketing and Sales teams adopt new processes quickly and consistently • Promote an AI-first automation mindset while maintaining rigorous QA and compliance Success Metrics • Web & Event Lead Revenue achievement along with annual goals • ROAS performance • Lead quality improvement from paid channels (+10% target) • Subscriber growth for email/newsletter (+15% target) • Operational reliability: fewer routing failures, higher tracking completeness, measurable reduction in manual reporting • Platform modernization delivery: major initiatives executed on time (CMS & CDP transition across new website, MAP integration across Salesforce & advanced reporting automation) What Success Looks Like in the First 6 Months • Build key relationships and shared operating norms across Marketing, Sales, RevOps, Legal, Ad Operations, and IT • Audit funnel measurement and lead lifecycle; fix the highest-impact breaks in scoring, routing, enrichment, and attribution • Refresh the multi-year MarTech and measurement roadmap, including an executable plan for platform modernization and MAP transition • Stand up automated reporting that provides weekly visibility into web lead revenue, lead quality, and channel ROI • Deliver 2-3 prioritized CRO improvements on OUTFRONT.com (forms, landing pages, offers) and quantify impact Required Qualifications • 12+ years across marketing operations, marketing technology, digital demand generation, or analytics in an enterprise environment • Hands-on ownership of Marketing Automation platforms, with deep understanding of CRM integration: • Marketing Automation (HubSpot or Salesforce Marketing Cloud) • CMS (headless CMS experience) • CRM (Salesforce) • Customer Data Platforms (Segment, Lytics, or similar) • Analytics and BI platforms (Google Analytics, Snowflake, Looker, Sigma, or similar) • Proven measurement frameworks connecting marketing activity to pipeline and revenue • Experience designing lead scoring, routing, and enrichment workflows that improve speed and quality • Vendor and budget ownership ($1M+); comfort partnering with procurement and running RFPs along with managing ongoing performance • People leadership experience: hiring, coaching, prioritization across a portfolio of initiatives • Strong oral and written communication skills with ability to present to executive leadership Preferred Qualifications • Experience in media, advertising, or B2B services industries • Familiarity with paid media operations (Google Ads, LinkedIn, Meta advertising platforms) • Experience with AI-powered marketing tools, automation, and Generative Engine Optimization • Background in CMS migrations and platform consolidations (headless CMS experience a plus) • Experience with data warehouse integrations and ETL processes • Offline conversion implementation and value-based bidding optimization Please do not forward resumes to our OUTFRONT Media employees or any other company location. OUTFRONT Media Is An Equal Opportunity Employer