Senior Director of Advertising Analytics

A company is looking for a Senior Director of Advertising Analytics, Yield & Pricing. Key Responsibilities Develop and refine yield strategies to optimize monetization across various channels Create and manage forecasting models for supply and demand in collaboration with ad operations Define and lead ad testing frameworks, including hypothesis formation and experiment readouts Required Qualifications 10 years of experience in advertising analytics, yield management, or pricing strategy 5 years of experience in digital media ecosystems, including programmatic and retail media 4 years of experience in data analytics, forecasting, and business modeling 4 years of experience with tools such as SQL, Python or R, and statistical modeling techniques Bachelor's degree in Business, Economics, Mathematics, Statistics, or a related field