Senior Director of Digital Marketing Media

You will build and lead a small in-house team, manage a portfolio of premier digital marketing agencies and media consultants, and own the end-to-end digital media strategy. Read Analytic Edge MMM output weekly and translate channel contribution coefficients into specific budget allocation instructions for all executing partners Read Provalytics MTA dashboard weekly to identify where vendor-reported performance diverges from model-assigned contribution — specifically calling out where last-click attribution inflates Criteo, affiliate, and email ROAS Own the monthly budget reallocation authority — when models signal a channel is over- or under-invested, you move the money with CMO alignment Maintain diminishing returns analysis for each channel and enforce spend efficiency thresholds before budgets are exceeded Build the broadcast-to-digital attribution framework — quantify TV and radio's contribution to digital search intent and online conversion using Analytic Edge MMM broadcast coefficients Produce quarterly budget reforecasts based on updated MMM and MTA model outputs. Work with in-house analytics professionals (Analytic Edge, Provalytics, Provalytics) to ensure proper measurement infrastructure to drive scale and financial impact Build and maintain the unified media performance dashboard connecting all partner data streams into one JTV-owned source of truth Regularly present media recommendations and performance summaries to the CMO and Senior Leadership Team — translate model findings into plain-language executive recommendations Ensure digital marketing team and project managers have the necessary specifications, standards, and data access for all digital work 5-10+ years of digital media strategy and execution experience with direct budget management responsibility at scale Demonstrated experience working with MMM outputs in a media decision-making capacity — must be able to read channel contribution coefficients, saturation curves, and diminishing returns thresholds without explanation Demonstrated experience working with MTA platforms (Provalytics, Northbeam, Rockerbox, or equivalent) to challenge vendor-reported ROAS and identify attribution inflation Managed multi-vendor digital media ecosystems with total budgets of $15M+ across four or more simultaneous channel partners Strong track record of performance-based marketing — must be fluent in CAC, ROAS, incrementality, LTV, and contribution margin as primary performance currencies Excellent organizational, communication, and leadership skills — experience managing both in-house teams and external agency relationships simultaneously Proven track record of using attribution data to challenge vendor self-reported performance in commercial relationships — comfortable telling Criteo their ROAS is overstated with model evidence to back it up Can translate complex model outputs into executive-ready budget recommendations without losing analytical rigor Experience conducting quarterly business reviews, renegotiating agency scopes, and managing agency performance accountability.