Senior Director of Direct Marketing

Description The Senior Director of Direct Marketing leads the strategy, execution, and optimization of multichannel direct response marketing efforts to drive significant growth in several key Museum programs. Over the next several years, the Museum is poised to dramatically increase its educational travel tours to WWII sites and launch the Sanderson Leadership Center with distinct leadership offerings designed for corporate, nonprofit, and student audiences. This position works directly with the Museum’s existing direct response marketing partners, advertising agency, paid media outlets, and potentially new external vendors to leverage the Museum’s strong brand and build on its current direct response marketing efforts to successfully launch new programs, expand existing programs, and engage greater audiences. Lead the development and execution of traditional and digital direct response marketing campaigns across multiple channels—direct mail, digital advertising, DRTV/CTV, web, email, social, etc.—for assigned programs, acting as the primary point of accountability for marketing strategy and outcomesDevelop and track key metrics for acquisition, conversion, and retention of program participantsLead coordination of direct-response marketing campaigns across key initiatives to optimize growth opportunities and reduce messaging fatigueCollaborate with Museum colleagues in assigned areas to develop and implement marketing strategies for new revenue streamsManage external agencies and vendors related to advertising, media, and production for assigned campaignsOwn budget planning, tracking, pacing, and reporting for assigned campaignsDevelop and oversee media strategies, including acquisition strategies, segmentation, channel selection, flighting, and performance optimizationBrief, guide, and manage creative development in partnership with internal design and content teams; develop and implement testing and segmentation strategiesEnsure work is strategically sound, well-executed, and ready for senior review, serving as a quality filter before leadership approvalAnalyze performance data and translate results into actionable insights and recommendationsUndertake other projects assigned by supervisorQualifications