Senior Director of Marketing Strategy

About GNC

Since 1935, GNC has been a global leader in health and wellness innovation, inspiring individuals to achieve their goals with a trusted and dynamic range of products. Join #TeamGNC, where we prioritize our consumers by collaborating and developing innovative solutions. We are passionate about driving change and helping others achieve good health, which we believe is the greatest gift. Be part of our mission to empower others to Live Well!

What We're Looking For:

At GNC, we foster a dynamic environment that embraces a "Live Well" philosophy. We are seeking an enthusiastic and motivated individual to play a pivotal role in enhancing the health and wellness industry. In this position, you will have the opportunity to make a personal impact every day within a collaborative environment.

We are looking for a Senior Director of Marketing Strategy to be a key strategic leader in our Marketing organization. This role involves defining, aligning, and operationalizing GNC's marketing strategy across brand, digital, media, lifecycle, and omnichannel initiatives, grounded in insights and focused on measurable growth.

What You'll Do:

Enterprise Marketing Strategy: Lead the development of GNC's marketing strategy aligned with growth objectives, defining priorities, target audiences, and initiatives.Enterprise Planning & Initiative Strategy: Drive marketing planning alongside Merchandising, Retail, Ecom, Operations, and Finance, aligning initiatives based on impact and feasibility.Market, Customer & Competitive Insights: Own insights that guide marketing strategy, partnering with Analytics and Research teams to identify trends and opportunities.Growth & Commercial Alignment: Collaborate with eCommerce and Performance Marketing leaders to align strategies with revenue and customer growth goals.Executive & Cross-Functional Partnership: Serve as a strategic advisor to Marketing leadership and collaborate with various teams to ensure cohesive strategy execution.Performance Visibility & Strategic Measurement: Define metrics and KPIs for major initiatives, ensuring clear visibility of progress and using insights for continuous strategy refinement.Environmental Factors & Working Schedule:

Hybrid work environment, requiring in-person attendance three days a week in Pittsburgh, PA, with the flexibility to work remotely.Physical demands include standing, walking, sitting, and hand usage; a sedentary work style with potential lifting of up to 10 pounds.Work is performed in an office environment, requiring the operation of standard office equipment and extensive computer usage.The usual noise level in the work environment is low to moderate.Qualifications:

Bachelor's Degree in Business, Marketing, Analytics, or related field.10+ years of experience in marketing strategy, growth strategy, or commercial strategy.Strong background in consumer, retail, omnichannel, or health & wellness environments.Proven experience in shaping enterprise or multi-channel marketing strategies.Experience collaborating with senior marketing, digital, and commercial leaders.Prior leadership experience preferred.Willingness to relocate to Pittsburgh, PA.