Senior Director of Marketing

At United Way of Central Florida, your career is more than just a job -- it’s an opportunity to change lives and strengthen our community. If you’re looking for a rewarding career where you can grow professionally while making a difference, United Way of Central Florida is the place for you. Strategic Leadership & Vision Build and lead the marketing vision in collaboration with the CDMO and cross-functional leaders, ensuring alignment with UWCF’s mission, strategic plan, and revenue goals.Develop annual and quarterly integrated marketing plans with clear goals, budgets, measures, and resourcing; drive a disciplined operating rhythm (calendars, stand-ups, reviews).Partner with Resource Development to co-create market-tested messaging and go-to-market plays for donor segments, corporate partners, workplace campaigns, and affinity groups.Brand, Messaging & Content Partner with RD and program leads to engage volunteers and affinity groups; clarify volunteer roles and responsibilities, co-create a shared vision for their work, and support recruitment and recognition efforts with targeted campaigns.Digital, Web & Analytics