Senior Director of Sales and Marketing

Our media buyers, copywriters, and creative strategists run high-stakes Meta and YouTube budgets every day. We're hiring a Sr. Director of Sales & Marketing to own the engine that brings the right brands to our door - and converts them. This role exists because performance marketing is what TNT sells. What You'll Own Marketing Department Leadership Run the marketing function end-to-end: strategy, some execution, and team management Manage and develop the marketing associate (whom executes a majority of the deliverables), with capacity to grow the team as pipeline scales Own the agency brand voice across email, podcast, paid, and organic Maintain the welcome email sequence, nurture flows, landing pages, and oversee the cross-channel content calendar Inbound & Outbound Lead Generation Build, test, and scale inbound lead gen channels Run outbound prospecting motions targeting qualified DTC supplement and health/wellness brands Maintain a tested, documented prospect-research and outreach process Hold the agency to a measurable cost-per-qualified-lead benchmark and improve it quarter over quarter Sales Systems & Operations Own the CRM stack (CRM Done Better / GoHighLevel) and the data flowing through it Maintain pipeline visibility, attribution, and reporting that the leadership team can trust Build and refine sales enablement assets: pitch decks, case studies, creative launch plans, prospect-facing frameworks Partner with the CRO on close strategy for higher-stakes opportunities Partnerships Develop and manage agency partnerships (referral partners, complementary service providers, communities, event sponsors) Negotiate partnership economics and track ROI per partner relationship Content & Thought Leadership Steward The Scaling Lab podcast - guest strategy, episode planning, distribution, and CTA integration with the Scaling Secrets newsletter Use the agency's proprietary frameworks as content fuel that doubles as sales material Cross-Functional Strategy Partner closely with the CRO on go-to-market strategy, and pricing Feed account-level performance signals back into marketing positioning so the message keeps matching what the delivery team is actually winning at What Success Looks Like (First 12 Months) A documented, repeatable inbound system delivering qualified opportunities at a CAC-to-LTV ratio the agency can scale into An outbound motion that consistently lands meetings with brands in the agency's ICP The marketing associate operating with clear ownership, measurable output, and a development path Pipeline data clean enough that forecasting actually works At least one partnership channel producing meaningful, attributable revenue Marketing-sourced revenue contribution clearly tracked and growing as a percentage of new-client revenue What You Bring Required 5+ years in performance marketing, with hands-on experience running paid media on Meta and/or YouTube at meaningful spend Demonstrated track record building or scaling a B2B marketing function - ideally in an agency, SaaS, or services environment selling to DTC operators Strong sales operations chops: pipeline management, CRM hygiene, attribution thinking Experience managing direct reports and developing junior marketers Comfort with data and frameworks - able to build a model, read a dashboard, and turn pattern recognition into strategy Sharp writer and editor; the role generates a lot of customer-facing copy Bias toward ROI-driven decisions and high-leverage activity over busywork Strongly Preferred Direct experience with DTC supplements, health, wellness, or beauty brands (either agency-side or brand-side) Familiarity with GoHighLevel or comparable all-in-one CRM/marketing platforms Podcast production, host, or guest-strategy experience Comfort building lightweight internal tools (spreadsheets that act like software, no-code automations, light scripting) How You Operate Owner mindset - treats the agency P&L like personal capital Authoritative and confident in front of clients, prospects, and team; friendly enough that people actually want to take the meeting Comfortable being the most-marketed-to person at the agency (because every prospect is judging the marketing they see before the sales call) Direct, structured communicator who closes loops Why This Role Real ownership of a revenue function, not a slot in someone else's plan Direct partnership with the CRO and visibility into agency strategy at the leadership table Meaningful budget authority for marketing experiments The chance to make TNT's marketing as sharp as the work TNT delivers for clients Compensation: The compensation range for this position is $125,000 - $150,000 annually. Additional Compensation: This role may also be eligible for: Commission Benefits: U.S employees may participate in the company's benefits programs, which may include: Medical, dental, and vision insurance 401(k) Paid time off and paid holidays Life and disability insurance Work Location: This position is a remote role and may be performed in jurisdictions where the company is authorized to employ individuals.