Senior Director, Product Management-Advertising Job at Lee Enterprises in Davenp

The ideal candidate will combine strong product management expertise with an understanding of the advertising ecosystem, and an interest in leveraging emerging technologies like AI to deliver smarter, more effective solutions.Key ResponsibilitiesOwn and evolve the Advertising Product Roadmap.Develop and launch ad products that drive revenue growth, exploring new monetization opportunities, upsell paths, and pricing models.Collaborate with sales, marketing, engineering, analytics, and editorial to translate advertiser and publisher needs into product requirements.Use analytics and A/B testing to monitor and maximize ad performance (e.g., fill rate, RPM, CTR, viewability).Apply AI/ML-driven solutions such as predictive targeting, automated audience segmentation, creative optimization, and performance insights.Modernize and integrate platforms with dynamic ad units, paywall-integrated ads, ad bundling, and creative templates to improve workflows.Support advertiser and partner success by equipping teams with training, demos, and materials that clearly communicate product value and ROI.Work with external partners to develop new product offerings that expand beyond the traditional publishing advertising catalog, creating differentiated value for advertisers and new revenue streams for the business.Qualifications5+ years of experience in product management for digital advertising, ad tech, or monetization solutions (DSPs, SSPs, ad servers).Strong analytical and business acumen, with experience managing ad revenue metrics and financial trade-offs.Hands-on Agile experience with roadmaps, backlog management, user stories, and sprint ceremonies.Excellent communication skills to engage technical and business stakeholders, and present insights to senior leadership.Knowledge of the digital advertising ecosystem and compliance.Preferred Traits and ExperienceExperience with newsroom monetization or publisher ad platforms.Understanding of subscription–ad tradeoffs and paywall monetization strategies.Background with A/B testing platforms, dashboards, or Salesforce.Familiarity with HubSpot and Naviga.Exposure to AI/ML applications in advertising, such as generative creative, predictive analytics, or recommendation systems.Why Join Us?Lee Enterprises offers competitive wages in a dynamic, interesting work environment with career growth opportunities. We offer an extensive benefit program that can be personalized to your needs. This includes paid parental leave for new parents.Lee Enterprises is a major subscription and advertising platform and a leading provider of local news and information, with daily newspapers, rapidly growing digital products and nearly 350 weekly and specialty publications serving 72 markets in 25 states. Our core commitment is to provide valuable, intensely local news and information to the communities we serve.Lee Enterprises is proud to be an equal opportunity employer. We are committed to attracting and retaining a workforce whose diversity reflects the communities we serve.