The Role As a Senior Engagement Marketing Strategist, you will be a key contributor and expert in marketing analytics, uncovering valuable insights that drive performance optimization across various channels. What Will Give You a Competitive Edge (Preferred Qualifications) • Proficiency with Databricks (SQL, Python) for dataset querying and analysis • Experience in automotive or consumer product marketing • Hands-on familiarity with Adobe Analytics, Google Analytics, and media measurement platforms • Knowledge of campaign optimization and audience segmentation strategies • Understanding of Generative AI prompt crafting and output validation The actual base salary for the successful candidate will vary based on relevant factors. At GM, we encourage daily choices that foster meaningful change and create a sense of belonging within our team.
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