Senior Geo Marketing Specialist

Senior Geo Marketing Specialist

Description

Take charge of executing impactful marketing campaigns across the U.S., ensuring that geo-specific programs are launched effectively, on time, and deliver measurable outcomes during key growth periods.

About the Role

The Senior Geo Marketing Specialist is essential in driving successful U.S. marketing initiatives, collaborating closely with the Senior Campaign Marketing Manager to guarantee smooth execution across various channels.

This position focuses on the daily execution of campaigns, transforming strategic plans into actionable steps, managing timelines, coordinating assets, and ensuring all campaigns are prepared for launch and optimized for performance. The perfect candidate will be highly organized, proactive, and adept at handling campaign deliverables comprehensively, particularly during peak periods such as Back-to-School and other vital times of the year.

Key Responsibilities

Campaign Development & Execution Assist in the design and rollout of integrated marketing campaigns across digital, paid media, email, and social platforms.

Convert messaging and positioning into channel-appropriate activation plans and assets.

Organize campaign calendars and confirm that key milestones and launch dates are achieved.

Cross-Functional Collaboration Work with Centers of Excellence teams to ensure campaigns are in line with global goals and operational methods.

Collaborate with Product Marketing to integrate local market insights and ensure the relevance of messaging.

Agency & Asset Management Partner with creative agencies to oversee asset creation, provide feedback, and guarantee timely delivery.

Compile and maintain comprehensive campaign documentation, such as briefs, asset trackers, and launch checklists.

Performance Tracking & Optimization Monitor the performance of ongoing campaigns across channels and assist in optimization efforts.

Prepare regular campaign reports and contribute to insights and recommendations for monthly, quarterly, and post-campaign reviews.

Campaign Operations & Readiness Oversee quality assurance, approvals, asset transfers, and go-live processes to guarantee campaign readiness.

Keep a centralized library of campaign materials, templates, and documentation for future reuse and consistency.

Sales Enablement Direct the development and distribution of sales enablement resources, including toolkits, presentations, product documents, and case studies.

Create tailored materials for key accounts and ABM campaigns to enhance targeted sales activities.

Skills & Experience

Bachelor's degree in Marketing, Communications, Business, or a related discipline.

5-7 years of experience in marketing, campaign execution, or integrated marketing roles.

Exceptional project management and organizational abilities with keen attention to detail.

Strong understanding of integrated marketing strategies and digital channels.

Familiarity with marketing tools and platforms (e.g., CRM, CMS, project management software).

Outstanding communication and ability to collaborate across teams.

Comfortable working in a fast-paced environment with changing priorities.

Knowledge of the U.S. Higher Education and K-12 markets, including sales cycles and B2B2C marketing strategies.

Compensation:

Compensation at Pearson is influenced by various factors including skill set, experience level, and specific location. In compliance with state laws, the pay range for this position is as follows:

The minimum full-time salary range is between $90,000 - $110,000.

This role is eligible for an annual incentive program, and information on benefits is available upon request.

How to Apply:

If you're interested, please submit your resume and cover letter detailing your qualifications and experience.

Pearson is an equal opportunity employer, committed to celebration of diversity and creating an inclusive environment for all employees.

Application Deadline:

Applications will be accepted through Apr. 3rd, 2026. This deadline may be extended based on business needs.

Who we are:

At Pearson, our mission is clear: to help individuals achieve the life they envision through learning. We recognize every learning opportunity as a path to personal growth. We are the global leaders in lifelong learning. For us, learning goes beyond a task; it is our essence.

Pearson is an Equal Opportunity Employer and participates in E-Verify. Employment decisions are made based on qualifications, merit, and business necessities. Qualified candidates will receive consideration for employment regardless of race, ethnicity, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, disability status, or any other group protected by law. We actively encourage applications from qualified veterans and individuals with disabilities.

If you need assistance using or accessing our career site due to a disability, please request reasonable accommodations by reaching out via email.