Senior Google Ads Manager - $95,000/year

Senior PPC Manager

$95,000/year | Full-Time | In-Office

111 SW 5th Avenue, Portland, OR 97204

Our History

For more than 45 years, Naegeli Deposition and Trial has been a trusted leader in the legal and litigation support industry. Based in our office on the 20th floor of the US Bancorp Tower in Downtown Portland, we have earned a national reputation for excellence, professionalism, and award-winning client service. Our team supports law firms, corporate legal departments, and government agencies across the country, delivering the highest standard of accuracy and reliability.

Our Culture

We believe in long-term stability, professionalism, and a team-focused work environment. NAEGELI is a place where people build real careers, take pride in their work, and contribute to a company known for excellence. The people who thrive here are detail-oriented, motivated, and committed to top-quality results. We maintain a polished, supportive workplace where standards are high, and growth is always encouraged.

The Position

We're looking for an experienced PPC Manager to run our paid search campaigns across Google Ads, Microsoft (Bing) Ads, and related channels. The job is straightforward: drive qualified, high-intent leads for our litigation support, trial services, and court reporting business in competitive legal markets across the country.

You'll own the strategy and the budget. You'll see exactly how your campaigns translate into booked jobs and revenue. This isn't a role where your work disappears into a dashboard nobody checks. Leadership pays attention to these numbers, and you'll have a direct line to how the business is performing.

You'll join our marketing team and work alongside people in content, web, design, and social. This is an on-site position in our Portland office.

Why This Role

Legal PPC is a tough space. CPCs are high, competition is aggressive, and every lead matters. If you're the kind of person who likes that challenge, this is a good fit. You'll manage a real budget, have room to grow as we keep investing in marketing, and work with a team that actually cares about doing good work.

Key Responsibilities

Paid Search Strategy & Execution

Own and manage paid search campaigns across Google Ads, Microsoft (Bing) Ads, and Social Media AdsDevelop keyword strategies aligned to legal services, geographic markets, and practice areasCreate, test, and optimize search, retargeting, and audience-based campaignsPlan, execute, and document structured A/B tests across ads, landing pages, audiences, and bidding strategiesStructure accounts for scalability, clarity, and long-term performanceConversion & Lead Quality Optimization

Optimize landing pages, forms, and calls-to-action in collaboration with web and content teamsMonitor lead quality in coordination with Sales and OperationsOwn end-to-end tag management strategy, including deployment, validation, and ongoing governanceAdjust bids, keywords, and messaging to prioritize scheduled jobs and revenue, not just leadsImplement and maintain conversion tracking (calls, forms, scheduling tools)Budget Management & ROI Accountability

Manage monthly and quarterly PPC budgetsForecast spend and expected outcomes by market and service lineIdentify waste quickly and reallocate budget to high-performing campaignsProvide clear recommendations for budget spendingCollaboration

Work closely with the entire Marketing Team to execute on the strategic directionAlign PPC campaigns with broader marketing initiatives and seasonal demandPartner with Web and Content Development teams to design, launch, and optimize PPC-specific landing pagesWork with Social Media, Design, and other marketing areas as neededRequired Qualifications

4+ years of hands-on PPC management experience, preferably in a legal environmentDeep expertise in Google Ads (search, segmentation, audiences, bidding strategies), Microsoft Ads, keyword research, and competitive analysisHands-on experience designing, running, and analyzing A/B tests across ads, landing pages, audiences, and bidding strategiesExperience optimizing PPC for lead quality, not just volumeStrong analytical and organizational skills with attention to detailClear written and verbal communication skillsPreferred Qualifications

Experience in legal, professional services, or B2B services marketingUnderstanding of attribution challenges in variable sales cycles (e.g., 2 days to 3 months)Familiarity with call tracking platforms and CRM integrationExperience working with multi-location or national service businessesWhat Success Looks Like

Cost per qualified lead goes down over timeConversion rates from click to scheduled service improve consistentlyCampaign performance and ROI are clearly visible and well-documentedMarketing leads align with what Operations can actually handlePaid acquisition is reliable and predictable month over monthBenefits Include

Paid Time Off after 90 days. Enjoy a healthy work-life balance with our PTO program.Paid Holidays. Take time to rest and recharge throughout the year.Health, Vision, and Dental Insurance. Comprehensive coverage to support your medical, dental, and vision care needs.401K Plan. Secure your financial future with a highly competitive retirement savings plan designed to help you build long-term financial stabilityHSA Plan. Take advantage of tax-advantaged savings accounts for healthcare expenses.Life Insurance. Peace of mind with employer-supported life coverage.Free Gym Membership. Stay active and healthy with a company-sponsored gym membershipBeautiful office and Positive Work Environment. Work in a professional, aesthetically pleasing space. Fosters collaboration, productivity, and job satisfactionJob Type: Full-time

Pay: $95,000.00 per year

Benefits:

401(k)401(k) matchingDental insuranceFlexible spending accountHealth insuranceLife insurancePaid time offVision insuranceWork Location: In person