Senior Google Ads Specialist

Senior Google Ads Specialist

Swell | Pensacola, Florida

Full-time, in-office

Salary: $65,000–$75,000 annually, depending on experience

Swell is expanding our paid advertising team and looking for an experienced Google Ads specialist to help manage and grow lead-generation campaigns. We’re looking for someone who understands how to attract qualified prospects, improve conversion performance and turn campaign data into practical decisions.

This is a hands-on campaign role, not a people-management position. You’ll work alongside our existing paid media team and collaborate with designers, developers and strategists to improve campaign performance and increase our capacity.

We’re looking for someone who can connect targeting, messaging and data into a cohesive strategy, then adjust that strategy based on results. You should be comfortable identifying opportunities, explaining your recommendations and taking responsibility for the work without needing step-by-step direction.

What you’ll do

Build, manage and optimize Google Ads lead-generation campaigns, with a strong emphasis on Search.
Develop keyword strategies, campaign structures, ad copy and testing plans aligned with client goals.
Monitor budgets, bidding, search terms, negative keywords and performance to identify waste and growth opportunities.
Evaluate lead quality and downstream results, not just clicks, form submissions or cost per lead.
Work with our team to improve landing pages, messaging and conversion paths.
Help verify conversion tracking and troubleshoot discrepancies across Google Ads, GA4, Google Tag Manager and CRM reporting.
Communicate what changed, what it means and what you recommend doing next.
Stay organized, document meaningful changes and follow campaign review and approval processes.

What we’re looking for

Demonstrated success managing Google Ads campaigns that generate qualified leads.
Strong hands-on knowledge of Google Search campaigns, bidding strategies, conversion tracking and ongoing optimization.
The ability to distinguish a campaign problem from a landing-page, tracking or lead-handling problem.
A thoughtful testing approach and the ability to turn performance data into practical decisions.
Clear communication, attention to detail and a proactive approach to solving problems.
The ability to manage multiple campaigns and priorities while collaborating with an established team.

Helpful experience

Experience generating leads for law firms is a plus, but not required. Much of this role’s work supports legal-industry clients, and we welcome candidates with strong lead-generation experience in other industries.
HighLevel or similar CRM platforms, offline conversion tracking and lead-quality reporting.
Looker Studio and spreadsheet-based analysis.
Using AI tools to improve research, analysis and execution while maintaining human review and accuracy.

Compensation and benefits

Annual salary of $65,000–$75,000, depending on experience.
Health, dental and vision insurance available after 90 days.
Two weeks of paid vacation, available after 90 days of employment.
Paid company holidays, in addition to vacation time.

This is a full-time position working in our Pensacola office, not a remote role.

When applying

Please share your resume and a brief example of a Google Ads lead-generation campaign you managed: the goal, your responsibilities, an improvement you made and the results. Anonymized examples are welcome; please don’t include confidential client information.

Pay: $65,000.00 - $75,000.00 per year

Benefits:

Dental insurance
Flexible schedule
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Professional development assistance
Vision insurance

Work Location: In person