About the Role • We are seeking a Senior Growth Marketing Specialist to fully own and scale our paid growth efforts across Google platforms. • This is a hands-on, performance-owned role requiring deep experience in Google Ads, conversion tracking, CRM attribution, and continuous optimization for high-intent services and complex sales cycles. Performance Optimization & Growth Strategy • Optimize campaigns with a clear focus on: • Cost per lead (CPL) • Conversion rate • Click-through rate (CTR) • Quality score • Search impression share • Actively manage and allocate budgets to maximize ROI and prioritize top-performing initiatives • Develop and document strategies to: • Improve lead quality and qualification rates • Increase qualified call volume • Scale lead volume without sacrificing CPL or downstream performance Success Metrics • Success in this role is outcome-driven and measured by: • Consistent improvement in cost per qualified lead • Demonstrated ROI and revenue attribution from paid growth efforts • Improved lead quality and downstream conversion performance • Clear, transparent reporting and insights • Proactive testing, optimization, and iteration cadence Ideal Experience & Skills • 5+ years of experience managing paid growth or Google Ads for lead-generation businesses • Proven experience managing $20k–$40k+ monthly ad budgets • Strong background in B2B services, high-intent offerings, or complex sales cycles • Deep understanding of: • Google Ads (Search, Performance Max, Maps) • Conversion tracking and attribution • CRM integrations (HubSpot preferred) • Call tracking and lead quality analysis • Analytical, detail-oriented, and comfortable owning performance end-to-end • Clear communicator who can translate data and strategy into insights for non-technical stakeholders
Create an account to see the full posting, access our search engine, and more.You're just 60 seconds away from your new Creativeloft account.