Senior Growth Marketing Lead

Our Mission

As the world's number one job site, our mission is to help people attain meaningful employment. We strive to create an inclusive and accessible workplace where everyone can be themselves. We are excited to expand our teams with individuals who share our passion for innovation and delivering an exceptional experience for job seekers.

This position is within Glassdoor, the go-to platform for professionals looking to elevate their careers. Grounded in transparency and trust, we empower individuals to make informed career choices. We blend authentic employee voices with company insights and AI-driven personalization to help job seekers discover roles where they can truly flourish.

Join us in making work life better for everyone.

Day to Day

The Glassdoor Business Unit is dedicated to enhancing work life for all. We are searching for a proactive and execution-oriented Growth Marketing Lead who will take charge of our paid and search channels and generate impactful results. You will bring extensive experience in Google and Meta platforms, possessing the expertise to build, refine, and optimize campaigns that foster sustainable growth.

This role is part of our Consumer Growth team, focusing on expanding performance initiatives across Paid and SEO/AEO channels to accelerate user growth and long-term engagement. You will steer the acquisition strategy, lead a talented team of growth marketers, and translate performance metrics into actionable insights that drive business success.

We seek a technical innovator who is both analytical and people-oriented, comfortable navigating ad platforms and search environments. You will establish standards for measurement accuracy, testing frequency, and growth initiatives.

You will oversee campaign execution and optimization across Google Ads, Meta, SEO/AEO, and new platforms, including campaign and keyword strategy, tracking implementation, and performance enhancements. Collaborating with cross-functional teams in Product Marketing, Analytics, Product, Creative, Engineering, and Lifecycle will be vital to ensure our acquisition programs are effectively instrumented and insights clear, with strategies grounded in tangible business impact.

This role offers the chance to work at the intersection of systems, data, and growth, while building and scaling the performance infrastructure that delivers significant results for the Glassdoor brand.

Responsibilities

Develop and implement acquisition strategies across Paid and SEO/AEO to achieve scalable traffic growth.

Lead and nurture a high-performing team of growth marketers, fostering accountability and performance enhancement.

Manage execution and optimization efforts across Google Ads, Meta, and various search channels.

Identify high-impact growth opportunities and create a structured experimentation roadmap.

Design and manage audience, keyword, and targeting strategies across multiple channels.

Ensure accurate tracking, attribution, and monitoring across both web and mobile platforms, including tasks related to AppsFlyer, pixels, and event tracking.

Convert performance data into clear insights, collaborating with Analytics, Product, and Engineering to develop, validate, and present measurement solutions to leadership.

Skills/Competencies

Minimum of 12 years related experience with a Bachelor's degree; or 8 years with a Master's degree; or a PhD with 5 years experience; equivalent experience may substitute for degree requirements.

Proven experience managing large-scale Paid and/or SEO programs, with deep expertise in Google Ads and Meta Ads platforms.

Strong understanding of SEO fundamentals and the evolving search landscape.

Experience with mobile measurement partners (AppsFlyer or similar), attribution frameworks, conversion tracking, and event instrumentation.

Excellent analytical skills to connect channel performance to business outcomes.

Ability to manage cross-functional projects and articulate clear technical requirements. Highly organized with a proactive approach and a focus on accountability.

Demonstrated ability to develop and maintain a point of view on growth strategies in dynamic environments.

Salary Range Transparency

Tier 1 - United States: $134,000 - $202,000 per year

Tier 2 - United States: $150,000 - $224,000 per year

Tier 3 - United States: $165,000 - $247,000 per year

Tier 5 - United States: $187,000 - $281,000 per year

Salary Range Disclaimer

The salary range for this position reflects the minimum and maximum compensation available. Offers will typically be made between the range minimum and the midpoint based on job-related skills, experience, and expertise evaluated during the interview process. Compensation may vary based on job performance and responsibilities.

Benefits - Health, Work/Life Harmony, & Wellbeing

We care about your wellbeing. Our comprehensive benefits support employees and their families, including medical, dental, vision, disability, and life insurance. Employees are eligible for 401k plans, equity-based incentives, and generous paid time off. We also offer 11 paid holidays annually and up to 26 weeks of paid parental leave.

Equal Opportunities and Accommodations Statement

Indeed is committed to fostering a diverse and inclusive workplace. We are an equal opportunity employer and value diversity, treating all applicants fairly regardless of various identities including race, gender, sexual orientation, disability, and more.

Indeed provides reasonable accommodations for qualified individuals during the employment application process. To request an accommodation, please visit our careers page.

Inclusion & Belonging

Inclusion is central to our hiring practices and workplace culture. We strive to create an environment where all employees feel respected and supported, contributing to innovation and creativity.

Agency Disclaimer

Indeed does not provide placement fees for unsolicited resumes or referrals from non-candidates, including agencies or recruiters without prior arrangements.

AI Notice

Indeed is committed to fairness and transparency in our hiring process. We utilize AI tools to assist with applicant screening and selection, ensuring a balanced review of candidates' qualifications.

Reference ID: 46799

The deadline to apply for this position is 4/17/2026.