Senior Growth Marketing Manager - New York

The brands you use every day, like Duolingo and MyFitnessPal, are our clients. We help them scale. As a Senior App Growth Marketing Manager (Performance Marketing), you will own the growth strategy and scale campaigns for some of the world’s leading apps. We are a global team across New York, Los Angeles, Stockholm, and Varna, with the autonomy (and expectation) to push things forward. Working with clients at this level makes Twigeo a place where you grow fast. You can see it in where our alumni are today, at companies like Snap, Meta, TikTok, and Tandem Health.

### The Senior Growth Marketing role in action

You’ll lead strategy, growth, and execution for our clients by:

* Taking full ownership of business goals and long-term roadmaps (6-12 months), proactively following up on targets and adjusting strategy to ensure we hit the numbers that actually matter to the business
* Setting the strategic direction across Google, Paid Social, CTV, and programmatic, while leading cross-functional teams (growth, creative and analytics) to ensure execution aligns with the client's broader business objectives
* Owning client relationships, serving as a trusted advisor and guiding partners through complex growth, measurement, and scaling decisions
* Coaching junior team members to master their channels and teaming up with creatives to test bold hooks
* Testing new AI tools and workflows to speed up campaign execution, and build better ways of operating
* Spotting trends early and learning new tools fast to become the trusted partner clients rely on

### What makes you a great fit

* **Experience:** You have 5+ years of experience in performance marketing, driving cross-channel **growth for mobile apps** and developing high-performing strategies

+ Preferably, you have previous in-house experience, giving you a first-hand understanding of business goals, product impact, and internal stakeholder dynamics
* **Experience:** You demonstrate strong fluency in app measurement and attribution, including SKAN, MMPs, and incrementality testing methodologies
* **Communication:** You turn CAC, ROAS, and complex metrics into stories clients can act on. You build trust quickly and maintain long-term partnerships with clients in cooperation with the account team
* **AI & Workflow Curiosity:** You are an active user of integrating AI tools and automated workflows to accelerate reporting, strategy, and execution
* **Transparent Leadership:** You are an open and direct communicator who thrives on transparent feedback, and want to raise the bar together

### Why Twigeo?

* **25 Days PTO** to recharge.
* **Health Benefits** designed to support your total wellbeing.
* **401(k) with Matching** to invest in your future.
* **Hybrid Work Model** balancing flexibility with face-to-face collaboration. Tuesday and Thursday in our office in Brooklyn.
* **Skill Development** in an agile environment with direct mentorship.

If you want an environment where your curiosity is rewarded and your career levels up fast, we’d love to see your application.