Senior Integrated Marketing Strategist

Job Description

Join Our Team at GoTo

We are on the lookout for a talented Integrated Marketing Manager to enhance our marketing efforts. In this role, you will design and implement integrated campaigns aimed at generating revenue for our business communications solution, GoTo Connect. You will be instrumental in executing marketing campaigns from initial strategy through to execution and performance optimization. Your focus will be on engaging Internal IT buyers and business decision-makers at large organizations using a mix of traditional demand generation and account-based marketing techniques (1:Many, 1:Few, and 1:1). You’ll lead our cross-functional marketing team to meet lead, pipeline, and revenue objectives for GoTo Connect.

Your Responsibilities
• Work Collaborative with teams from Product Marketing, Sales, and international units to gain insights on target personas and product differentiators, and adapt campaigns for global execution.
• Craft Targeted Campaigns focusing on demand generation and account-based marketing for SMB, mid-market, and enterprise accounts, including defining account lists, messaging, content, channel strategies, budgets, and KPIs.
• Create Effective Campaign Briefs and provide constructive feedback to guide the creative, digital, and operations teams in delivering innovative marketing assets that resonate with audiences across channels.
• Utilize AI Tools to enhance campaign performance through segmentation, content creation, and predictive analytics while ensuring brand consistency and maintaining high standards of judgment.
• Track and Optimize Performance of marketing channels, regularly reporting results, communicating outcomes, and making strategic recommendations to leadership while contributing to quarterly planning and lead forecasting.

Who You Are
• 3-4 years of experience in Integrated Marketing with a focus on promoting SaaS products.
• A strong background in account-based marketing with expertise in 1:Few strategies.
• Proven ability to oversee campaigns from concept through to execution and optimization.
• Demonstrated success in using AI tools to speed up campaign development and implementation.
• Familiarity with relevant technologies such as 6Sense, Salesforce, and Tableau.
• Exceptional communication skills, both written and verbal.
• A proactive, detail-oriented individual with strong problem-solving skills and creativity.

At GoTo, we offer the flexibility, resources, and support necessary for you to excel both professionally and personally. Work alongside an open-minded, cohesive team dedicated to a common goal. Our commitment to inclusivity promotes a diverse workforce, recognizing that unique perspectives strengthen our community. Join us in a forward-thinking environment where we value your growth and emphasize a customer-centric approach.

Benefits: Enjoy comprehensive health insurance (medical, dental, vision), a 401(k) plan with discretionary company match, paid time off, employee discount programs, short-term and long-term disability, basic life insurance, and fertility benefits.

Annual Base Salary Range: $86,000.00 - $114,000.00

Your salary will be determined based on location, experience, and the pay of others in similar roles. A variable pay component and benefits are also part of your compensation.

At GoTo, we are shaping the future of work through curiosity and innovative solutions, building for tomorrow while focusing relentlessly on our customers. With a culture that values diverse perspectives and encourages a growth mindset, we foster continuous learning and adaptation. Join GoTo to create what's next and accelerate your journey with teammates who transform possibilities into realities.

GoTo, Inc. is an equal opportunity employer, committed to ensuring a discrimination-free workplace and community.