Senior Integrated Media Planner/Buyer

Bloom Ads is growing, and we’re looking for a motivated Senior Integrated Media Planner to join our team. Strategic Media Planning – Design cross-channel media strategies that align with client objectives, leveraging data to inform decisions across platforms such as search, social, display, Out-of-Home (OOH), TV, and print.Budget Management – Allocate budgets efficiently across channels to maximize reach, engagement, and ROI while ensuring cost-effective media buys.Performance Analysis – Analyze campaign metrics (impressions, clicks, CTR, conversions) to optimize media plans and provide actionable insights for continuous improvement.Advanced Analytics – Interpret complex data sets to optimize media performance, improve ROI, and guide budget allocation decisions.Client Collaboration – Serve as a key point of contact for clients, presenting media strategies, performance reports, and recommendations to support business goals.Team Leadership – Mentor junior planners, foster skill development, and ensure best practices in media planning and execution.Industry Expertise – Stay current on media trends, platform innovations, and consumer behavior to recommend forward-thinking strategies. Bachelor’s degree in marketing, advertising, or a related field.5+ years of media planning and/or buying experience.Demonstrated presentation and writing skills.Ability to work autonomously and in a team-oriented environment.Experience managing and coordinating inter-departmental efforts.Proficiency in MS Office, including Excel, Word, and PowerPoint.Experience with media planning tools (e.g., Donovan/Media Ocean, MRI Research, Strata, DataTech) preferred.Understanding of digital advertising is a plus. This is the pay range Bloom Ads reasonably expects it will pay for this position at the time of this posting. Duties may be modified or added based on the needs of the organization.