Applicants must provide a resume and proof of Google Ads Search certification to be considered for this position. TOTAL Advertising, Inc. is an Equal Opportunity Employer. • Use of SEO tools to perform competitor research, detect technical issues, analyze link profile, and identify content opportunities • Setting up conversion tracking through Google Tag Manager • Using Google Analytics 4 to analyze traffic and user behavior on all sites • Performing keyword research using Google Keyword Planner and Semrush to identify profitable keywords for both Paid and Organic search campaigns • Building retargeting campaigns within AdRoll • Research and analyze clients’ competitors advertisements • Develop and implement link building strategy • Work with the development and design team to ensure SEO best practices are properly implemented on clients’ websites • Must be able to work within and hit deadlines • Performs other duties as assigned Qualifications • Proven 2+ years SEO experience • Up-to-date with the latest trends and best practices in SEO and SEM • Experience building search campaigns within Google Ads • Experience building YouTube & Display Campaigns within Google Ads • Knowledge of ranking factors and search engine algorithms • Experience Google Analytics 4 and Google Tag Manager • Experience with Hubspot • Solid understanding of performance marketing, conversion, and online customer acquisition • Experience in developing and managing link strategies • BS/MS degree in related field • This is a full-time in agency position, remote workers need not apply Job Type: Full-time
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