Senior Living Content Specialist

As our agency continues to grow, we foster a collaborative, energetic environment where talented A-players genuinely enjoy working together and celebrating each other’s success. This client-facing position works closely with account teams to support the content goals, messaging initiatives and marketing priorities for a variety of senior living communities. Takes the lead role in strategic content creation as a member of the EVR Senior Living account team.Create content calendars that provide big-picture overview, guide the content planning process, and facilitate team collaboration with agency Content Director and copywriters.Understand client brand, style and marketing channels to produce copy and content that best resonates with both internal and external audiences.Develop and communicate a strategy that transforms business objectives and goals into a plan that uses content to help achieve these goals.Be client-facing for content-related projects, providing leadership and guidance in all content initiative discussions with clients. Master the tone of voice for each specific senior living community to ensure differentiation amongst each client set.Produce a variety of content that includes, but is not limited to, web copy, landing page copy, newsletter content, ad copy, social media posts and blog writing.Focus on creation of hero content that can be broken into many smaller, derivative assets.Review ads and marketing pieces to ensure copy and graphics are complementary and creatively supportive of each other and tailored to each audience.Organic Social Strategy & Editorial PlanningReview monthly social media calendars from EVR’s content team for creativity, QA and client preferences.Be the liaison for social media content at the individual community level, engaging with sales and activities teams to collect social media photos and videos.Engage with audiences on social media profiles through listening and monitoring.Conduct interviews with community residents to develop feature stories that fuel content strategy.Visit each senior living community on a regular basis to meet with residents and associates to gather content ideas and imagery.Measurement & Continuous Optimization Growth in organic engagement, mentions and brand affinity across platforms.More efficient content ideation, production and editing enabled by AI.Improved relationships and content generation from individual senior living communities.Seamless integration with Accounts, Media and Creative teams at EVR.Delivery of client work on time and within budget.Job Type: Full-time