Senior Manager, Ad Operations (Contract)

**Position Overview** 

1-800-Flowers.com, Inc. is seeking a **Senior Manager, Advertising Operations** to help strengthen and scale the operational foundation supporting paid media and measurement across the enterprise. 

This hands-on role will establish standards for campaign activation, taxonomy, tracking, QA, platform governance, and troubleshooting. The position will work closely with **Paid Media, Analytics, Product/MarTech, IT/Engineering, Customer/Data, Finance, agencies, and platform partners** to improve execution speed, data quality, and measurement consistency. 

**Key Responsibilities** 

* **Campaign Operations & Governance:** Establish standards for campaign setup, trafficking, naming conventions, activation, QA, documentation, and launch readiness across paid media channels.

* **Taxonomy & Measurement:** Partner with Analytics, MarTech, and Paid Media teams to define and maintain campaign taxonomy, UTMs, channel classifications, and naming structures that support reporting, attribution, MMM/MTA, and incrementality.

* **Tracking & Conversion Delivery:** Support governance and troubleshooting across pixels, server-side integrations, CAPI/API connections, and other conversion-data feeds.

* **QA & Troubleshooting:** Develop repeatable QA processes, escalation paths, and incident-management practices; identify root causes and prevent recurring issues.

* **Platform & Vendor Onboarding:** Lead or support onboarding/offboarding of ad platforms, DSPs, measurement partners, publishers, and agencies, including access, permissions, data configuration, documentation, and operating swim lanes.

* **Audience & Data Enablement:** Partner with data teams, publishers, DSPs, and platforms to support first-party audience activation while maintaining privacy, governance, and brand-safety standards.

* **Reporting & Process Improvement:** Improve visibility into campaign readiness, tracking health, operational issues, and media reconciliation while identifying opportunities for automation and reduced manual work.

**Qualifications**

**Qualifications** 

* 7+ years of experience in **Ad Operations, Paid Media Operations, MarTech, Digital Media, or Marketing Analytics**.

* Strong knowledge of paid media across **SEM/Shopping, paid social, display/programmatic, video/CTV, and related channels**.

* Experience with campaign taxonomy, UTMs, tracking parameters, naming conventions, and analytics/reporting structures.

* Working knowledge of platforms/tools such as Northbeam (measurement), HighTouch (CDP), Amplitude/GA4, Feedonomics, DV360, TradeDesk or similar tools.

* Experience with pixels, server-side tagging, CAPI/API integrations, and conversion tracking.

* Experience onboarding advertising platforms, agencies, publishers, or measurement vendors and managing access, permissions, and data configuration.

* Strong cross-functional experience working with Product, IT/Engineering, Analytics, Data, MarTech, Finance, Legal/Privacy, and Marketing.

* Highly analytical, process-oriented, and comfortable troubleshooting complex issues across multiple systems.

**Preferred Experience** 

* Experience supporting a transition from agency-managed to in-house paid media execution.

* Experience building or improving an Ad Operations function.

* Familiarity with MMM/MTA, incrementality, first-party audience activation, brand safety, fraud prevention, and programmatic verification.

* Ability to develop documentation, training materials, and scalable operating processes for internal teams.

**What Success Looks Like** 

This role will leave 1-800-Flowers.com with a stronger Ad Operations foundation: clear activation and QA standards, reliable taxonomy and conversion tracking, well-defined platform ownership, faster troubleshooting, and scalable processes that support the continued in-housing of paid media.