Senior Manager, Advertising and Sponsorships

You will manage a team of Account Executives and ad sales administrative staff while driving revenue growth through strategic partnerships and advertising programs across our 20+ million square feet of premium event and showroom space in Atlanta, High Point, Las Vegas, and New York City. Additionally, there's opportunity to expand in-event sponsorships by aligning tenants with experiential touchpoints (e.g., happy hours) to create high-visibility brand moments that are both engaging and easily monetizable. Responsibilities Advertising & Sponsorships • Implement a structured advertising and sponsorship sales framework to drive revenue growth • Lead a team to develop multi-show advertising and sponsorship packages to increase deal value and client retention • Develop pricing strategies for advertising packages across physical events, showrooms, and digital platforms • Review and approve advertising proposals and sponsorship agreements for markets in Atlanta, High Point, Las Vegas, and New York City • Leverage the company's customer database and audience reach to attract and retain sponsors • Collaborate with Sales and Marketing to create new advertising and/or sponsorship products, including but not limited to: in-event experiences, in-app placements, sponsored digital content across owned or paid channels • Build strong relationships with key tenants and partners to align brand activations with their target audiences • Build and maintain relationships with key advertising clients and sponsors in the furniture, home décor, gift, and apparel industries • Monitor and optimize performance of advertising and sponsorship programs, using data to inform future packaging and pricing strategies • Industry Expertise: Deep understanding of wholesale markets, tradeshows, or furniture/home/gift/apparel industry advertising and sponsorship dynamics • Team Development: Demonstrated success developing Account Executives with measurable performance improvements • Client Relationship Management: Strong ability to build and maintain enterprise-level client relationships within wholesale industry verticals • Omnichannel Knowledge: Experience selling across both physical events/showrooms and digital advertising platforms • Analytical Approach: Proficiency with CRM systems and ability to interpret sales data to identify growth opportunities and optimize team performance • Market Understanding: Knowledge of wholesale buyer-seller relationship dynamics and complex B2B sales cycles across multiple geographic markets • Cross-Functional Collaboration: Strong partnership skills working with operations, marketing, and executive teams to execute integrated advertising programs • Strategic Execution: Balances high-level revenue strategy with hands-on campaign oversight and team management responsibilities