We’re seeking a strategic, hands-on Senior Manager, Advertising Strategy and Performance to modernize Keysight’s paid media strategy and improve advertising effectiveness across global campaigns and programs. • Partner with creative, content, product marketing, web, demand, regional teams, and agencies to ensure ads, messaging, landing pages, and CTAs work together as a connected conversion path. • 8–10+ years of experience in B2B performance marketing, paid media, demand generation, digital advertising, or integrated campaign strategy. • Proven ability to connect business objectives, audience needs, channel strategy, messaging, offers, landing pages, and measurable outcomes into an integrated paid media plan. • Experience in test and measurement, or other complex B2B industries.
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