Senior Manager, Audience and Program Marketing

Darktrace is a global leader in AI-driven cybersecurity, helping organizations stay ahead of evolving threats every day.Darktrace was built on a genuinely differentiated idea: that Adaptive AI could detect and respond to novel, real-time cyber threats. That approach matters more than ever in the era of AI. Today, our customers depend on us to stay ahead.At Darktrace, we are energized by that responsibility. We work across teams and rally around a shared goal. Effective strategy and execution will rely on the partnership across marketing functions and customer success teams to ensure we engage and activate the right audiences with ways to discover, action, and deploy our solutions and get the most value from Darktrace.This is a high-visibility, high-impact role for a marketer who thrives in a fast-paced generation team and loves to create innovative and scalable programs and experiences across the globe to drive hypergrowth across market segments.Key Responsibilities Strategy and Execution for Targeted Program MarketingDevelop and Execute 3-5 Targeted Programs Annually to deliver pipeline, meetings, and exceptional customer experiences with Darktrace.Manage active marketing plans and customer journeys that address key audience use cases, customer needs, procurement cycles, and compliance requirements.Create audience and/or industry-specific plays partnering with PMM and GTM to align messaging, positioning, content, use cases, and activations in region which will drive meaningful engagement and revenue influence.Build a promotion plan with key marketing functions across inbound and outbound that will engage the right cohorts and open new relationships and opportunities.Create activation-ready toolkits by audience which can be released across various channels for consistency and cohesive experience with Darktrace.Design repeatable frameworks, planning cadences, activation playbooks, and connected workflows that enable consistent global execution and measurable outcomes.Partner closely with marketing, product marketing, customer success, and other key stakeholders to ensure strategic alignment and collaborative teaming on priorities, plays, pipeline goals, and execution to accelerate deals and Darktrace market position.Own and scale Darktrace’s global customer event portfolio (including Tech Meetups and Defender Days) to strengthen technical engagement, deepen value realization, and create clear pathways to customer advocacy and expansion opportunities.Partner closely with marketing, product marketing, customer success, and other key stakeholders to ensure strategic alignment and collaborative teaming on priorities, plays, pipeline goals, and execution to accelerate deals and Darktrace market position.Pipeline & Demand GenerationOwn pipeline creation and acceleration for the defined audience/segmentsBuild a repeatable, data-driven targeted program enginePlan, orchestrate and execute events virtually and in-person to drive Darktrace value and meetings that will help scale programs.Leverage or create marketing materials that can land…