Senior Manager, B2B Growth Marketing

Title : Senior Manager, B2B Growth MarketingDepartment : MarketingReports To : Director of Marketing & CommunicationsSupervisory Position : NoFLSA Status : ExemptEmployment Type : Full-TimeSalary: $100,000-$110,000Location : Hybrid (3 days/week in Lawrence, MA)Are You Ready to Make an Immediate Impact?Babilou Family US is part of the global Babilou Family network and brings a local, community-focused approach to early childhood education through our Little Sprouts, Building Blocks, and Heartworks schools. We are looking for a proactive and collaborative team member who will support our mission and contribute meaningfully to this role. We’re launching and scaling a new employer-focused (B2B) offering—partnering with organizations to support working families through high-quality childcare solutions. To support this growth, we are hiring a Senior Manager, B2B Growth Marketing to build and own our B2B marketing function end to end.Our work is guided by our educational approach, Sustainable Education®, which bridges research and daily practice to help children thrive and lay the foundation for lifelong learning. We’re in what we like to call the science of children. Everything we do is rooted in research about how young minds grow—how they learn, connect, and build the skills that last a lifetime. We also lead our HONOR values: Humility, Open-Mindedness, Nurture, Ownership, and Recognition. This guiding framework fosters an environment where educators, children, families, and partners feel valued, empowered, and inspired to grow.What We Will Achieve Together:B2B Go-to-Market Strategy: Define how we take our employer offering to market—shaping personas, messaging, go-to-market strategy, and growth execution in close partnership with Sales, leadership, and external agencies.Strategic Marketing. Building our B2B marketing strategy and tactics from the ground up. This is a senior individual contributor role for a strategic marketer who thrives in ambiguity and is comfortable operating at the intersection of positioning, demand generation, and revenue impact.What you’ll do: B2B Strategy, Positioning & PersonasDefine and refine employer personas and buying committees (e.g., HR, Benefits, Total Rewards, Real Estate, Finance).Own B2B positioning and messaging across employer segments, industries, and solutions.Translate complex, services-based offerings into clear, outcome-driven value propositions for employers.Partner with Sales to align messaging to real buyer objections, decision criteria, and deal realities.Go-to-Market & Employer MarketingLead B2B go-to-market strategy for new and evolving employer solutions.Own the development of all B2B-facing marketing assets, including:Employer pitch decks and sales presentationsOne-pagers, sell sheets, and case studiesEmployer landing pages and conversion pathsEnsure all B2B materials are sales-ready, consistent, and continuously improved based on feedback.B2B Growth Marketing & Demand GenerationOwn B2B growth marketing strategy, including demand generation and experimentation.Partner with agencies to plan, launch, and optimize paid campaigns across channels such as Linked In, search, and retargeting.Lead a test-and-learn approach to:Audience targetingMessaging and creativeOffers and conversion pathsFocus on quality of pipeline, learning velocity, and sales impact—not just lead volume.Sales & Cross-Functional PartnershipSupport employer pitches, RFPs, and strategic opportunities with tailored marketing materials and insights.Bring market feedback and performance insights back into messaging, positioning, and GTM strategy.Broader Marketing SupportContribute to select strategic marketing initiatives across the organization, particularly those requiring:Advanced positioning and messagingNew audience or service launchesGo-to-market planningAct as a senior strategic partner within the marketing team, raising the bar on clarity and execution.What Success Looks LikeClear, differentiated employer personas and B2B positioning.Sales teams equipped with strong, usable, and effective employer-facing materials.A functioning B2B growth engine with clear insights into what…