Senior Manager, Brand Advertising & Paid Social

Your specific responsibilities will include: • Lead an in-house team that builds a plan to drive BambooHR awareness and affinity through integrated initiatives and identify how and where to bring in third party agencies to help us learn and scale • Develop and execute a comprehensive top of funnel and demand creation marketing strategy to align to company goals and objectives to reach our target audiences where they are • Own a paid media budget to drive performance across third party vendors and drive testing in higher funnel channels like YouTube, connected TV, Meta, LinkedIn, programmatic, podcast advertising and radio, among others as necessary • Partner with internal and external content and creative teams to drive a rigorous and innovative creative process and testing plan to find the best stories that resonate with our audiences • Work closely with performance marketing and other demand gen marketers to amplify awareness and conversion through digital, web and social properties • Align with marketing leadership on campaign results and optimize accordingly • Work with revenue operations and analytics to report on marketing effectiveness and develop ways to learn from experiments to constantly improve • Manage the budget, including monthly and quarterly planning, forecasting, spend tracking, and measuring impact and ROI for all dollars spent What You Need to Get the Job Done • Minimum 8 years of experience in digital marketing, with a significant portion in leadership roles, preferably with a focus on brand advertising, top of funnel channels and paid social • Experience managing $250k+/month paid marketing investment with specific top funnel objectives and ability to demonstrate success • Agency management experience - building partnerships with third parties to drive both innovation and scale • Proficiency in marketing automation platforms and tools, such as Marketo or Salesforce and how they interact with external ad platforms. What You'll Love About Us • Great Company Culture. Get paid to give your time to the community: ask us about this! We've been recognized as a "Best Company to Work For" and we're proud of our team for creating software that makes an impact in the lives of HR pros and employees all over the world.