Lensa partners with DirectEmployers to promote this job for Teradata. Content Strategy & Editorial Planning • Define content pillars and themes that ladder to the corporate narrative and priority programs (e.g., AI Factory, Autonomous AI + Knowledge Platform, industry plays) • Build and manage the editorial calendar across thought leadership, exec storytelling, campaigns, web, social, events, and internal channels • Translate business priorities into content plans, briefs, and asset roadmaps that scale globally Skills & Attributes • Strong content and creative producer who can translate strategy into outputs quickly and consistently • Excellent writing/editing skills with executive presence and a customer-forward voice • Creative judgment and attention to detail; understands scalable design systems and brand consistency • Strong project management and stakeholder leadership across global, cross-functional teams • Data-informed mindset: comfortable using performance insights to improve content effectiveness • Customer-centric approach: consistently anchors storytelling in customer needs, outcomes, and proof • Effective partner manager: can brief, direct, and quality-control agencies and freelancers Success Criteria • Scalable content system in place: clear pillars, an editorial calendar, and repeatable workflows that support corporate priorities • High-quality asset engine: multi-format content delivered on time, on brand, and designed for reuse/localization • Stronger consistency across touchpoints: improved coherence of narrative and design across web, campaigns, social, events, and executive storytelling • Faster regional/GTM execution: toolkits and templates increase adoption and reduce reinvention while maintaining brand integrity • Measurable performance improvement: increased engagement/adoption of priority assets and clearer influence on brand and campaign outcomes • Customer resonance: storytelling demonstrably reflects customer priorities and language, validated through feedback, engagement signals, and advocacy proof points We prioritize a people-first culture because we know our people are at the very heart of our success.
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