Senior Manager, Data Science - Advertising Measurement - Walmart...

And we use Walmart’s proprietary online and in-store data, encompassing 95% of American households, to measure campaign-correlated sales on our site and in our stores. What you will be doing: • Build/Lead/Manage a team of data scientists on core marketing measurement technical problems • Present various aspects of marketing analytics, industry approaches and new trends to high level executives • Wear the product manager hat, prepare product requirements documents, lead product development efforts • Collaborate with engineering, UX/UI, sales, marketing, and analytics teams to design, build, and launch products that deliver measurable value to our clients • Collaborate with key stakeholders to gather and prioritize product requirements and feedback, translating them into actionable product features and improvements • Define and analyze key performance indicators that inform the success of products, using data-driven insights to drive continuous optimization and innovation • Perform hands-on modeling and complex analyses using Python, SQL and/or R • Build and enhance marketing and media mix models to connect the impact of marketing tactics and business short-term and long-term outcomes • Run optimization and simulation scenarios to help provide the marketing investment and allocation recommendations Marketing leadership and CMO • Present media insights and recommendations to different levels of senior clients. Explain complex modeling approaches in simple terms and develop compelling narratives that connect modeling results with business problems • Partner with cross-functional team to streamline data science solutions • Integrate disparate data sources and leverage state-of-the-art analytics best practices in order to deliver integrated actionable insights to partners and senior leadership around digital marketing optimization • Participate in goal setting, performance review, and performance management for team members. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The annual salary range for this position is $132,000.00-$264,000.00