Senior Manager, Digital Marketing

The Senior Manager of Digital Marketing leads the digital marketing strategy across B2C, B2B, Fundraising, and Events, ensuring a cohesive, data-driven approach that supports brand awareness, customer acquisition, engagement, and revenue growth. Digital Marketing Strategy • Develop and evolve digital marketing strategies with a focus on customer acquisition, engagement, brand awareness, and revenue growth • Guide SEO strategy to adapt to changes in the search landscape, including evolving user behavior and AI‑driven search experiences • Provide strategic leadership for national and regional paid media initiatives across search, programmatic and paid social • Provide email and lifecycle marketing strategy support to ensure alignment with business and engagement goals • Ensure strong integration between PR and organic social strategies to amplify reach, visibility and engagement across channels Website Management • Oversee the invent.org website, including page layouts and UX recommendations, to align with best practices and improve the user experience • Manage website update requests across departments by coordinating with internal web support and external development partners Collaboration • Collaborate closely with cross‑functional teams including education, sales, fundraising, events, IT, and reporting to ensure cohesive and effective digital support across the organization Knowledge, Skills and Abilities: • Bachelor’s degree in Marketing, Advertising, Communications or a related field • 8-10+ years of digital marketing experience with progressive responsibility across multiple audiences and objectives • 4+ years of management experience • Proactive, solutions-oriented mindset with the ability to work independently and solve complex problems • Supportive leadership style grounded in emotional intelligence, trust, and accountability, with the ability to balance high performance standards and organizational goals • Proven experience collaborating across departments and managing stakeholders • Strong analytical skills with a data-driven, results-oriented approach • Exceptional attention to detail and strong written and verbal communication skills • Agile, test‑and‑learn mindset with comfort adapting to change • Proven ability to manage and optimize large budgets • Energetic, adaptable, and passionate about digital marketing and team leadership • Hands‑on experience with platforms such as Google Analytics, Google Tag Manager, Google Ads, Meta, LinkedIn, Moz, Hootsuite, Salesforce Marketing Cloud, or similar tools preferred • Ability to regularly work in the office and attend in-person meetings • Ability to communicate effectively via email, chat, phone, and in-person meetings • Requires regular, reliable, and on-time attendance