Senior Manager, Digital Marketing

Make a global impact—join Repligen.We’re united by a mission to inspire advances in bioprocessing as a preferred partner in the production of biologic drugs that improve human health worldwide. No matter your role or background, at Repligen, you will play a key part in shaping some of the most innovative and life-changing therapies in the world. We foster a culture of purpose, collaboration, and shared success—where every voice matters and every contribution drives progress. You will drive the evolution of a modern, AI‑enabled digital marketing ecosystem that supports demand generation, customer experience, and business growth.“This role is expected to model our Leadership Behaviors—Integrity & Compliance, Customer Focus, Collaboration, Courage, Team Empowerment, and Accountability & Results—in all aspects of work.”General RequirementsDevelop and execute comprehensive digital marketing strategies aligned with organizational growth objectives.Lead and manage core digital functions including Data & Analytics and CRM Lifecycle & Marketing Automation.Own performance across SEO, AEO, GEO, and paid media channels including Linked In and search platforms.Collaborate with cross‑functional teams including sales, IT, marketing, and product teams. Ensure seamless integration between digital channels, Salesforce CRM, marketing automation, and analytics platforms.Leverage data, AI, and predictive insights to optimize performance and decision making.Stay current with industry trends, emerging technologies, and AI‑driven marketing capabilities.Continuously identify opportunities to improve efficiency, scalability, and marketing effectiveness.Ensure compliance with marketing regulations and global data privacy standards.Specific Responsibilities Team Leadership & Functional Ownership:Lead and mentor team members across Data & Analytics and CRM Lifecycle & Marketing Automation functions.Establish clear priorities, roadmaps, and performance expectations across digital capabilities.Ensure alignment between analytics, automation, SEO, and paid media efforts to drive measurable outcomes.Foster a culture of innovation, accountability, and continuous improvement.Strategic Development & ExecutionDevelop and execute integrated digital marketing strategies across web, email, paid media, social, and content channels.Align digital marketing strategies with demand generation, pipeline growth, and revenue targets.Drive campaign planning, execution, and optimization across global markets.Partner with leadership to align digital strategy with broader business and transformation initiatives.SEO, AEO, GEO & Organic GrowthOwn and evolve SEO strategy including technical SEO, on‑page optimization, and content structure.Lead AEO and GEO strategies to ensure visibility in AI‑driven search and generative answer engines.Optimize content for discoverability across traditional search engines and AI‑powered platforms.Implement structured data, semantic content strategies, and intent‑based optimization.Monitor organic performance, rankings, and AI search visibility, continuously refining strategy.Paid Media & Channel PerformanceOwn paid search and paid social strategies across platforms such as Google Ads, Linked In, and other key channels.Manage campaign performance including targeting, bidding strategies, creative alignment, and budget optimization.Continuously analyze performance metrics including CTR, conversion rates, cost per lead, and ROI.Align paid media efforts with organic, lifecycle, and campaign strategies for integrated performance.Data, Analytics & Performance OptimizationOversee development of dashboards, reporting frameworks, and performance tracking across platforms.Ens…