Senior Manager, Digital Media & Programmatic

About Icon Media Direct: With in-depth leadership training, strengths-based coaching and mentorship programs, we foster a culture of continual development and positive collaboration. Icon Media Direct is seeking a Seattle-based Senior Manager, Digital Media & Programmatic, to strategically drive and grow campaigns. If you are passionate about streaming video and digital, data analytics, and understand the need for creative solutions to impact positive change, this is a great opportunity for you. Direct and manage the daily workflow of all digital team members and campaigns, including proposal development, pixel implementation, campaign activation and maintenance, and post-buy recapsInterface with Agency teams to respond to RFPs, build strategic campaign plans, communicate service offerings, and identify and deliver new solutions in a collaborative fashionReview client deliverables for quality, ensuring that recommendations and work product are sound and viableOwn the development of strategic proposals, including programmatic, high impact, direct IO strategies across CTV, OLV, Display, Audio and DOOHAssume accountability and ownership of digital campaign execution, optimization and performance reporting across multiple platformsLead measurement strategy including attribution, incrementality testing, conversion tracking, and audience insightsEvaluate campaign performance against KPIs and develop optimization recommendations that improve efficiency and ROIPartner with analytics teams to develop reporting frameworks and actionable business insightsPresent performance findings, test results, and strategic recommendations to clients and internal stakeholdersIdentify growth opportunities across CTV, digital video, paid media, audience targeting, and emerging platformsContribute to new business pitches and agency growth initiativesManage and optimize supply path strategiesEmbrace and encourage a culture based on teamwork, collaboration, and intellectual curiosityAdopt established account management standards and program management best practicesLead, coach, mentor, and develop digital team members, fostering professional growth and accountabilityAssist in the development and documentation of best practices for improving communication and collaboration within the team and the groupDevelop and maintain quality control procedures for digital campaign implementationsParticipate in regular knowledge sharing sessions across teams to educate them on new strategies for optimizing and enhancing campaign performance