Senior Manager, Digital Marketing

You'll direct testing and creative placement within social channels, manage digital creative spend, and work hand-in-hand with channel monitoring and content creators to make sure owned-property experiences (including tools like Linktree) fully complement and extend paid strategy rather than sitting apart from it. Lead paid digital and social performance marketing strategy and creative direction across TikTok, Meta, Snapchat, YouTube, and emerging channelsDesign and run always-on testing programs within social channels — creative concepts, placements, and formats — translating results into a functional testing agenda the broader team executes againstPartner closely with content and product teams to build a unified brand, awareness, and conversion ecosystem — ensuring owned-property experiences (bio-link tools like Linktree, landing pages, on-site journeys) reinforce and extend paid strategy rather than operating separatelyManage digital creative marketing spend and agency partnerships to deliver best-in-class creative and media experiencesWork hand-in-hand with channel monitoring and content creators to keep owned and paid experiences consistent in voice, message, and momentumImprove content discoverability in partnership with organic search and content teams, closing the loop between earned attention and paid amplificationStreamline the end-to-end digital conversion path, reducing friction and drop-off across the paid-to-owned handoffYou'll thrive in this role if: You are a catalyst that brings people, strategy and process together to drive brand and business outcomesYou think as fluently in creative direction as you do in content and media strategy — you can direct a concept and defend a test design in the same meetingYou're comfortable in the room with credit, risk, finance, product, legal, and compliance, and you know how to get powerful insights out of each of themYou spot when organic, social or content engagement can be converted into real acquisition funnel performance, and you know how to make that happenYou've run A/B and multivariate tests long enough to spot when a dashboard's confidence is outrunning what the sample size actually supportsYou write creative briefs that partners want to work from: specific, grounded in real customer data, built to produce something that performsYou've managed owned-property tools (link-in-bio platforms, landing experiences) as a strategic extension of paid, not an afterthoughtMinimum Qualifications Our cardholders trust us with their financial well-being, and this trust starts with the integrity of the people on our team. Please verify that the information in your application is accurate and complete.