Senior Manager, Digital Marketing Platforms

Select how often (in days) to receive an alert: Create AlertSenior Manager, Digital Marketing PlatformsLocation: NC-RTP, USContract Type: Regular Full-TimeArea: MARKETINGWould you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions.This role follows a hybrid work schedule, with 2 days per week in the office (RTP) and 3 days per week working remotely.The Senior Manager of Digital Marketing Platforms leads the strategy, architecture, and execution of the organization’s marketing technology ecosystem, with primary ownership of Salesforce, Salesforce Marketing Cloud, and their integration with the Data Lake and CDP. This role partners closely with IT to deliver strategic marketing initiatives that align to business objectives and drive measurable impact.The Manager ensures data accuracy, system integrity, and scalable platforms across all channels supporting donor retention, lifecycle planning, and digital engagement. They manage the scope, requirements, and implementation of new marketing technology solutions while maintaining and evolving the existing Mar Tech stack.As a hybrid leader, the Manager oversees a small technical team, owns the CDP and marketing automation roadmap, and serves as a strategic technical liaison across Marketing, IT, Analytics, and Growth. The role drives data informed decision-making, enables advanced segmentation, and builds operational maturity that contributes to increased Donor Lifetime Value.Strategy, Roadmap & Future-ProofingLead the evolution and optimization of the donor lifecycle strategy using insights from Salesforce, SFMC, CDP and Data Lake integration.Assist in next-generation architecture development for CRM, CDP, and automation systems with an emphasis on Salesforce ecosystem advancement.Identify emerging Mar Tech and Salesforce capabilities that improve engagement, personalization, and automation scalability.Architect a robust, future-proof marketing automation framework integrated tightly with Salesforce and Fabric data assets.Manage and mentor Marketing Automation Specialists who work hands-on within Salesforce Marketing Cloud.Encourage technical mastery in SFMC, and data management best practices.Conduct capacity planning to balance workload, timelines, and operational needs.Provide feedback and coaching that strengthens accountability, autonomy, and execution quality.Technical Operations & ExecutionServe as the senior technical authority for Salesforce, Salesforce Marketing Cloud, CDP, and related Mar Tech platforms.Oversee data governance, ingestion, normalization, and segmentation workflows across SFMC, CDP, DAM, Salesforce CRM, and the Data Lake.Partner with IT and data teams to optimize data pipelines, improve data integrity, and ensure clean, actionable datasets for lifecycle marketing.Build and enhance automations, journeys, and system integrations leveraging SFMC and CDP data structures.Lead QA processes, documentation, testing, and compliance for related marketing technology operations.Reporting & AnalyticsDevelop reporting frameworks using Salesforce, CDP, Data Lake integration, and marketing automation performance data.Produce insights that optimize segmentation, journey design, audience strategy, and lifecycle performance.Works with IT and I&A to validate data accuracy across Salesforce, SFMC, DAM, Data Lake, and the CDP,…