Senior Manager, Digital Marketing

Sallie’s Education Services team is a diverse group of growth-obsessed entrepreneurs, data analysts, engineers, and developers with a passion for imagining and building scalable businesses for students and families on their unique journey to-through and immediately after higher education. What You'll Do • Strategy & Execution: Oversee the planning, execution, and orchestration of paid media and affiliate marketing programs • Full-Funnel Optimization: Manage integrated campaigns across search, social, display, and affiliate channels to drive acquisition, engagement, and monetization • Budget & Mix Management: Drive investment and marketplace mix strategies, leveraging data insights to optimize ROI • Audience Planning & Targeting: Lead segmentation, audience strategy, and alignment across paid media platforms to ensure effective and orchestrated targeting • Testing & Innovation: Design and implement testing frameworks for creative, targeting, and channel strategies, including piloting new tools, platforms and formats • Performance Analysis: Establish, track, analyze, and report on program performance, leveraging insights to optimize channel strategies • Cross-Functional Collaboration: Partner with organic social, content, digital operations, creative, analytics, marketplace and other teams to align on goals and execution • Team Leadership: Mentor and support junior team members to foster growth and elevate execution • Background in lead generation or marketing in the education vertical • Familiarity with marketing automation and audience targeting platforms • Experience utilizing LTV models to drive value-based bidding • Exposure to landing page testing, CRO, and SEO strategies • Experience mentoring or managing junior team members • Financial acumen and ability to understand P&L impacts • A passion for exploring emerging platforms and technologies, with a demonstrated ability to discover and scale new traffic sources and ad channels Our benefits take care of the whole you—so you can build your work around your life (not the other way around!). Reasonable accommodations are available for applicants with disabilities in all phases of the application and employment process.