Senior Manager, Direct Marketing

A company is looking for a Senior Manager, Customer Growth Direct Marketing. Key Responsibilities Lead strategy and execution of email and direct mail campaigns to enhance customer engagement and drive revenue Develop targeting, segmentation, and personalization strategies to optimize campaign performance Oversee forecasting, performance tracking, and results analysis, adjusting strategies to meet goals Required Qualifications Proven experience in marketing, product, strategy, or a related field Strong strategic thinker with a data-driven approach and measurable business results Demonstrated ownership mindset focused on accountability and outcomes Ability to navigate ambiguity and operate independently and collaboratively Bachelor's degree in a related field is preferred

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