Senior Manager - Global Paid Search & U.S. Digital Advertising

The Senior Manager of Global Search & U.S. Digital Advertising leads UPS’s revenue-generating global paid search strategy and U.S. performance digital media programs. This role is responsible for driving measurable business growth through worldclass search engine marketing (SEM) strategies, performance driven digital advertising, paid social media, and local search program execution. This leader partners closely with agency partners and UPS global marketing, product, analytics, and regional teams to deliver integrated, data-driven campaigns that strengthen brand visibility, accelerate customer acquisition, drive transactions, and maximize return on investment (ROI) across UPS’s digital ecosystem. Global Search Leadership • Develops and owns UPS’s global search strategy across paid channels, ensuring alignment with enterprise marketing and commercial revenue-driving and content-focused lead-generation priorities • Manages agency partners, media budgets, and performance KPIs to deliver efficient, high-impact campaigns • Leads global/regional SEM initiatives, including technical optimization, content strategy, and international paid search best practices • Oversees global SEM frameworks, governance, and performance standards to ensure consistency and efficiency across all strategic initiatives • Partners with agency and international teams to localize search strategies, share insights, and scale best-in-class practices Required • Must be located in the same geographical area as the job or be willing to self-relocate • Must have a bachelor’s degree (or international equivalent) or be a current UPS employee with a minimum of three years of UPS experience • Must be willing and available to travel as necessary (minimal travel expected) • Possesses 8–12+ years of experience in digital marketing, with deep expertise in SEM, SEO, and performance media • Demonstrated success managing largescale search and digital advertising programs for global or enterprise level brands.