Senior Manager, Integrated Marketing

The Senior Manager of Integrated Marketing drives multi-channel execution across a family of brands, with a strong focus on segmentation, brand consistency, and data-driven journey design. This leader understands how to build and optimize journeys for both B2B and B2C audiences, using insights from every stage of the funnel to personalize outreach, improve conversion, and accelerate the client path from first touch through installation and long-term engagement. Campaign Planning & Funnel Optimization • Lead campaign planning across digital, lifecycle, partner/B2B, and field channels. • Develop clear growth pathways across operations, brand, creative, and campaign roles. • 4-6 years of experience in integrated marketing, campaign management, lifecycle, brand, or customer journey roles.