A company is looking for a Senior Manager, Marketing Mix Modeling Analytics.
Key Responsibilities
Partner with external vendors and internal marketing teams to deliver Marketing Mix Modeling (MMM) insights
Translate complex analytical findings into clear, compelling narratives and strategic recommendations for senior leadership
Design and apply causal inference methodologies to isolate incremental impact and inform decision-making
Required Qualifications
Bachelor's degree in Business, Analytics, Statistics, or related field; advanced degree a plus
At least 5 years of experience in advanced analytics preferred
Robust understanding of causal inference methodologies
Hands-on knowledge of running incrementality studies
Strong familiarity with MMM validation techniques and full-funnel marketing channels
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