Senior Manager, Marketing – Digital & New Channels

Position Overview

The Senior Manager, Marketing – Digital & New Channels is a hands-on growth marketer responsible for building and scaling new customer acquisition channels at HomeWorks Energy. You will focus on growing the direct-to-consumer HVAC business and launching the HomeWorks Home Checkup (HCUP) product. In this roll-up-your-sleeves role, you will manage day-to-day performance across paid digital and emerging channels, collaborate with agencies, and work closely with cross-functional teams including Marketing, Analytics, Operations, and IT in a fast-moving, low-ego, high-accountability environment.

Compensation: $95,000-$125,000 annual with opportunity to earn incentive performance bonus

Schedule: Full-time

Location: Hybrid (primarily remote with in-office presence approximately one day per week)

Key Responsibilities

Execute and optimize customer acquisition campaigns across paid digital and emerging channels, including paid search, paid social, LSAs, and test channels such as out of home, billboards, radio, and television.
Support the growth of a standalone HVAC acquisition engine, strengthening HomeWorks’ brand as a trusted HVAC provider.
Assist in the launch and ongoing development of the HomeWorks Home Checkup (HCUP) product in partnership with the CMO and cross-functional teams.
Balance performance-driven campaigns with early-stage brand-building initiatives.
Operate with a test–learn–scale mindset by running experiments across channels, creative, messaging, and offers.
Analyze campaign performance to identify opportunities for improving lead volume, conversion rates, and efficiency.
Make data-informed recommendations to adjust spend, creative, and channel mix.
Manage day-to-day relationships with external agencies across paid digital and emerging media.
Coordinate campaign launches, creative development, and reporting with agency partners, and hold them accountable to performance goals and timelines.
Collaborate with Field Marketing and Direct Mail teams to ensure aligned messaging and integrated campaigns.
Partner with Marketing Analytics and IT to enhance attribution, reporting, and performance visibility.
Coordinate with Operations to ensure marketing efforts align with operational capacity and a positive customer experience.
Track and report on key performance indicators including lead volume, schedules, and customer acquisition cost.
Support ambitious growth targets by scaling HVAC and HCUP schedules during peak seasons.
Share insights and learnings regularly with marketing leadership.
Perform additional tasks as required.

Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
Experience Required: 5–8+ years in B2C marketing with a strong emphasis on digital and performance marketing.
Hands-on experience executing campaigns across paid search, paid social, and digital media platforms.
Experience working with external agencies and vendors.
Strong analytical skills with the ability to work comfortably with performance data.
Experience using Salesforce or other CRM systems for campaign execution and reporting.
Proficiency with Microsoft Office Suite or comparable software.
Excellent written and verbal communication skills.
Proficiency in reading, writing, and communicating in English.

Preferred Qualifications

Experience marketing home services, HVAC, or adjacent categories.
Experience working in startup or mid-sized company environments.

Benefits & Perks

Health Insurance
Dental Insurance
Vision Insurance
Paid training
401k Retirement Plan with match
PTO with accrual schedule
Paid holiday schedule
Employee Assistance Program
Hybrid work environment
Fast growth opportunities