Senior Manager, Multicultural Brand Marketing - Bilingual (English / Spanish)

We are united in delivering the best experience for our customers and fostering an inclusive workplace culture where employees feel respected, valued, and have an opportunity to contribute to the company's success.Job ProfilePNC is seeking a Senior Manager, Multicultural Brand Marketing to lead brand building efforts with emphasis on the U.S. Hispanic segment, one of the fastest growing customer segments in the country. The candidate will develop marketing campaigns that contribute to PNC's growth agenda as a top national bank.Key ResponsibilitiesBrand & Creative LeadershipMust have a thorough understanding of the overarching PNC brand and expertise in branding, leading the Hispanic brand‑building strategy, translating PNC's broader brand platform into culturally resonant, Spanish‑first and bilingual storytelling.Learn and understand PNC's business imperatives, translating those objectives into actionable initiatives that resonate with multicultural audiences.Lead development of high quality creative across channels, with a strong emphasis on traditional and digital advertising tactics, delivered with production excellence.Own all external multicultural agency relationships and partner closely with internal creative, media and sponsorship teams to deliver work that feels authentic, modern, and culturally grounded.Ensure creative work reflects deep understanding of Hispanic cultural nuances, language, values, and financial realities and appropriately upholds and elevates the PNC brand.Strategy & Market DevelopmentFurther build upon PNC's focused Hispanic marketing strategy to unlock national awareness over time, using priority geographies as proof points for broader investment.Help define and evolve a 5‑year growth narrative for Hispanic brand investment‑balancing near‑term progress and KPIs with long‑term business objectives.Serve as a strategic thought partner to Line of Business Growth marketing, helping shape how multicultural marketing ladders into PNC's overall growth strategy, supporting enterprise business objectives.Measurement & Performance StorytellingEstablish clear brand KPIs (awareness, consideration, favorability, etc.) Roles at this level typically require a university or college degree, industry experience of 8+ years, and at least 5 years of prior management experience.Preferred SkillsAdvertisingCompetitive AdvantageContent MarketingCustomer SolutionsDigital MarketingMarketing ProgramsMarketing StrategiesNegotiationResults‑OrientedCompetenciesBusiness AcumenBusiness Data AnalysisCollaboratingDecision Making and Critical ThinkingEffectiveness MeasurementInfluencingMarketing Strategy and PositioningMatrix ManagementProblem SolvingEducationBachelors.Pay TransparencyBase Salary: $50,000.00 - $204,490.00. All information provided will be kept confidential and used only to the extent required to provide needed reasonable accommodations.Equal Employment Opportunity (EEO)PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. Skills: Advertising, Aged Care, Alliance/Partner Management, Audience Development, Brand Management, Brand Marketing (Branding), Brand Strategy, Business Growth, Business Support, Career Development, Channel Strategies, Childcare, Corporate Communications, Customer Experience, Disability Accommodations, English Language, Equal Employment Opportunity (EEO), Establish Priorities, Finance, Financial Regulations, Healthcare Reimbursement, Incentive Programs, Insurance, Licensing Compliance, Market Segmentation, Marketing, Marketing Campaign, Marketing Strategy, Mortgage, Multicultural, Multilingual, Performance Analysis, Performance Metrics, Prescription Drugs, Public/Media/Press/Analyst Relations, Retail, Spanish Language, Stock Purchase Plans, Storytelling, Team Player