Senior Manager of International Marketing

### Senior Manager, International Marketing

**Reports to:** Head of International
**Location:** North County San Diego, CA | Hybrid (3 days in office)

### About the Company

Our client is an established global lifestyle and footwear brand with a strong heritage in the action sports and outdoor space. The brand is known for combining comfort, style, versatility, and innovation to create products designed for active lifestyles.

With a significant international presence and continued growth across global markets, the company is seeking an experienced International Marketing Manager to help shape and execute its international brand strategy.

### Role Overview

The Senior International Marketing Manager will lead international brand and go-to-market strategy across **35 distributor markets spanning 70 countries**, serving as the key liaison between headquarters and international distribution partners.

This role will translate global brand strategy into localized market execution, drive distributor sell-in, lead product collaborations, and partner closely with Retail Marketing, Creative, Sales, Product, and E-Commerce teams across content, retail presence, digital initiatives, and global events.

The ideal candidate is highly organized, collaborative, commercially minded, and comfortable managing multiple international markets and stakeholders simultaneously.

### Key Responsibilities

**International Strategy & Distributor Partnerships**

* Lead international brand and GTM strategy across 35 distributor markets and 70 countries.
* Serve as the primary marketing liaison between headquarters and international distributors.
* Translate global strategies into actionable local plans across marketing, product, retail, and e-commerce.
* Coordinate seasonal marketing direction, campaign priorities, calendars, and product storytelling.
* Review distributor marketing plans and guide partners on activations, PR, social media, ambassadors, and local events.
* Identify international growth opportunities and support new market launches and transitions.
* Manage international marketing budgets and prioritize investment based on ROI, business objectives, and brand impact.

**Sell-In & Distributor Tools**

* Develop and distribute seasonal sell-in tools, presentations, templates, and brand resources.
* Build strategic sell-in decks for key products, franchises, and categories.
* Provide international partners with early visibility into seasonal product initiatives and priorities.
* Develop pitch materials highlighting product opportunities, market insights, and growth potential.

**Content & Retail Marketing**

* Partner with Creative and Brand teams to identify international content needs and support localized content development.
* Support international trade shows and showroom initiatives.
* Partner with Retail Marketing on visual merchandising, fixtures, POP, GWP, concept stores, and shop-in-shop initiatives.
* Coordinate annual international fixture and POP programs alongside Sales, vendors, and distributors.

**Global Events & Collaborations**

* Support global brand meetings and international distributor programming.
* Help develop and present international marketing strategy.
* Lead international product collaborations from concept through launch, including development, timelines, GTM planning, execution, and post-launch analysis.

**E-Commerce**

* Partner with E-Commerce to bring digital exclusives and product priorities to international partners.
* Share digital strategies, learnings, and best practices across international markets.
* Support international e-commerce launches and ensure brand, product, and marketing readiness.

### Required Experience

* 5+ years of experience in international marketing, brand marketing, or a related discipline.
* Experience managing **international distributor and/or franchise partner relationships** strongly preferred.
* Demonstrated ability to translate global brand strategy into market-specific execution.
* Experience developing sell-in presentations, pitch decks, and marketing toolkits for external partners.
* Cross-functional experience across Marketing, Sales, Creative, Product, and E-Commerce.
* Consumer brand experience required; **footwear, apparel, action sports, outdoor, or adjacent lifestyle categories preferred**.
* Experience managing marketing budgets across multiple markets.
* Bachelor’s degree in Marketing, Business, International Business, or related field.
* Ability to travel internationally as needed.