Senior Manager of Paid Advertising

Job Summary We are seeking a seasoned digital marketing professional to lead our performance media team as a Senior Manager of Paid Advertising. The successful candidate will develop and execute comprehensive PPC/paid search strategies to drive profitable growth, improve quote completion rates, and increase efficiency in cost per new business metrics. If you have a passion for digital marketing and a proven track record of success, we encourage you to apply • *Key Responsibilities** - Develop and execute comprehensive PPC/paid search strategies to drive profitable growth - Manage and hold accountable paid media agencies across consideration and conversion funnels - Build a culture of high-velocity testing and diligent measurement - Perform regular analyses of line of business performance, historical trends, and competitor insights • *Requirements** - Bachelor's degree or higher - 7+ years of experience in PPC and digital marketing - Mastery of SA360 and Google Ads (AdWords) - Experience with social media platforms - Strong analytical skills and attention to detail - Excellent communication and collaboration skills • *Why Choose GEICO? Our employees enjoy a dynamic and supportive work environment, opportunities for professional growth, and a competitive salary and benefits package.