Senior Manager of Paid Media

We understand that health is personal, which is why our supplements are designed to work with your body, not against it. We're here to empower you on your journey to better health, every step of the way. Key Responsibilities Acquisition Strategy & Scaling Own paid acquisition strategy across Meta, Google, YouTube, TikTok, and emerging channels Scale customer acquisition profitably based on MER, CAC, contribution margin, and blended ROAS Build and manage multi-million dollar monthly ad budgets Develop full-funnel acquisition architecture (prospecting, retargeting, lifecycle entry) Required Qualifications 5+ years of experience in paid media / performance marketing (DTC or CPG preferred) Experience managing $2M+ monthly ad spend Deep expertise in Meta Ads and Google Ads (Search, YouTube, PMax) Strong understanding of attribution models, incrementality, and signal loss post-iOS14 Experience with server-side tracking, conversion APIs, enhanced conversions Advanced proficiency in data analysis (Excel/Sheets required; SQL a strong plus) Experience analyzing LTV, contribution margin, and cohort performance Demonstrated ability to scale campaigns profitably, not just improve platform ROAS Experience working in high-growth, fast-paced environments Exclusive Employee Discounts: Enjoy 70% off all products for yourself and 50% off for friends and family.